Trade Marketing Manager at Multipro Consumer Products Limited

Multipro Consumer Products Limited is the largest company in Nigeria dealing in Sales, Haulage and Logistics. MCPL was founded in 1996 as a fully owned company of the Tolaram Group. The first product sold by MCPL in 1996 was Indomie and since then it has played a seminal role in making Indomie a household brand in Nigeria. MCPL over the years has grown adding 13 brands in various categories comprising of Noodle, Snacks, Milk, Cereal, Oil, Homecare and Personal Hygiene.

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description
Trade Marketing Strategy Development:

• Develop and implement trade marketing strategies to drive brand growth and achieve sales objectives.
• Collaborate with the sales and marketing teams to align trade marketing activities with broader brand campaigns.

Channel Management:

• Work closely with the sales team to understand customer needs and market dynamics.
• Manage and develop relationships with key retailers and distribution partners.
• Identify opportunities to enhance the brand presence and sales in specific channels (e.g., supermarkets, convenience stores, etc.).

Promotional Activities:

• Plan, execute, and monitor trade promotions and product launches.
• Analyze the effectiveness of trade promotions and adjust strategies as needed.
• Ensure proper execution of promotions at the retail level and provide support to sales teams to drive in-store activation.

Market Analysis and Insights:

• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Provide insights and recommendations for new product offerings, pricing strategies, and marketing approaches.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business, or a related field (Master’s degree is a plus).
• 3+ years of experience in trade marketing, brand management, or sales within the FMCG, retail, or consumer goods industry.
• Strong understanding of trade marketing principles and retail strategies.
• Proven experience in executing successful trade promotions and brand activations.
• Excellent communication and interpersonal skills to manage cross-functional teams and relationships with external partners.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in MS Office (Excel, PowerPoint) and familiarity with CRM tools or trade marketing software.

Skills:

• Strong negotiation and problem-solving skills.
• Highly organized and detail-oriented.
• Ability to work independently as well as part of a team.
• Passion for marketing and a deep understanding of the retail landscape.

Application Closing Date
20th February, 2025.