Sales Representative at Laboria Limited

Laboria Limited is committed to providing high-quality hospital and laboratory equipment, reagents, and consumables.

We are recruiting to fill the position below:

Job Title: Sales Representative

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The Sales Representative will be responsible for driving sales growth, engaging with customers, and identifying new business opportunities within the healthcare sector.
• This role focuses on promoting hospital laboratory equipment and consumables to key market areas, including hospitals, diagnostic centers, private laboratories, and research institutions.
• The ideal candidate will build strong relationships, explore underserved regions, and collaborate with internal teams to deliver tailored solutions that meet customer needs.

Key Responsibilities
Sales and Revenue Growth:

• Actively seek out new sales opportunities through cold calling, networking, and field visits.
• Close deals and ensure customer satisfaction through consistent follow-ups.
• Meet and exceed sales targets, contributing to overall revenue growth.

Market Focus:

• Focus on key healthcare sectors, including hospitals, diagnostic centers, and private laboratory facilities.
• Build and maintain relationships with stakeholders such as hospital administrators, lab managers, and procurement officers.
• Identify and explore new market opportunities, including underserved regions.
• Promote and position hospital laboratory equipment and consumables effectively within these markets.

Customer Engagement:

• Conduct product demonstrations and presentations to educate customers on our offerings.
• Provide excellent customer service by addressing inquiries and resolving complaints promptly.
• Act as a trusted advisor to customers, ensuring their equipment and consumable needs are met.

Reporting and Analysis:

• Prepare and submit detailed weekly sales reports, including sales forecasts and customer activity updates.
• Track and analyze market trends, competitor activities, and customer feedback to inform sales strategies.
• Share insights with the team to improve overall business development efforts.

Team Collaboration:

• Collaborate with the Business Development, Sales, and Engineering teams to provide tailored solutions to customers.
• Work closely with the logistics team to ensure timely and accurate delivery of orders.
• Participate in team meetings to share updates and align on goals.

Key Focus Market Areas:

• Hospitals: Public and private institutions with a specific focus on laboratories and diagnostic units.
• Private Laboratory Facilities: Standalone diagnostic centers and pathology labs.
• Research Institutions: Universities, government agencies, and private laboratories involved in medical research.
• Healthcare Startups: Emerging labs and facilities requiring guidance on their equipment needs.

Key Performance Indicators (KPIs)

• Monthly and quarterly sales targets achieved.
• Number of new clients acquired.
• Customer retention and satisfaction rates.
• Timeliness and accuracy of sales reports.

Educational Qualifications and Experience

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Minimum of 3 years experience in sales, preferably in the healthcare sector.
• Familiarity with laboratory equipment and consumables is an advantage.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Required Skills and Competencies:

• Proven experience in sales, preferably within the healthcare or medical equipment sector.
• Strong interpersonal and communication skills, with the ability to build and maintain relationships.
• Demonstrated ability to meet and exceed sales targets.
• Excellent presentation and product demonstration skills.
• Analytical mindset with the ability to track trends and adjust strategies accordingly.
• Strong organizational and time management skills.

Work Environment:

• Based in Lagos with frequent travel to customer sites and underserved regions.
• Fieldwork is a significant component of the role, requiring adaptability and mobility.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• Comprehensive health and wellness benefits.

Application Closing Date
24th January, 2025.