Growth Campaign Manager - Digital Financial Services (Remote) at M-KOPA Nigeria

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

We are recruiting to fill the position below:

Job Title: Growth Campaign Manager - Digital Financial Services

Location: Lagos
Job type: Full-time
Department: Product Management

Job Summary

• We are looking for a highly motivated and data-driven individual to join our team as a Growth Campaign Manager for Digital Financial Services at M-KOPA.
• As a Growth Campaign Manager, you will play a crucial role in developing and executing growth campaigns that focus on maximizing customer retention and optimizing customer journeys.
• You will work closely with cross-functional teams to drive impactful campaigns that enhance our customer experience and loyalty.

Responsibilities
In this role, you would be responsible for:

• Developing and executing growth campaigns. You will create and manage weekly growth campaigns. You will identify key customer segments and tailor campaigns to suit them. And you will utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.
• Conducting A/B testing. You will plan and conduct A/B tests to optimize campaign performance and identify areas for improvement. You will analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.
• Tracking and analyzing campaign results. You will define the core campaign metrics needed to achieve growth objectives and KPIs. You will monitor and measure the effectiveness of growth campaigns against those metrics. You will prepare and present campaign performance reports to stakeholders, providing actionable insights.
• Optimizing customer journeys. You will utilize customer data and insights to identify pain points and opportunities in the customer journey. You will propose and implement improvements to existing customer journeys to improve conversion rates.
• Collaborating with cross-functional teams. You will work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives. You will leverage customer feedback and data to improve overall conversion rates.

Requirements
Your application should demonstrate:

• 3+ years working in relevant roles
• Proven experience in developing and executing growth campaigns. Experience in B2C companies is a plus!
• Proficiency in A/B testing methodologies and campaign optimization techniques
• Familiarity with marketing automation platforms and customer segmentation strategies
• That you are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills
• A proactive and creative mindset to explore new approaches
• Ability to work with diverse, distributed teams across multiple countries
• Strong interpersonal, communication, and collaboration skills
• If you are based in Nigeria, you must be fluent in Pidgin and preferably also least 1 local language.

Working Condition
This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.

Application Closing Date
Not Specified.