Senior Director - Brand Coca-Cola Uplift - Africa at Coca-Cola Hellenic Bottling Company

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Senior Director - Brand Coca-Cola Uplift

Job ID: R-116921
Location: Lagos
Employment type: Full Time

Job Summary

• We are focused on driving growth through strategic brand leadership and execution, aligning long-term objectives with market opportunities to maximize share and equity.
• We are looking for a talented leader to head the Uplift pillar and shape the future of our brands across Africa Operating Unit.

What You’ll Do for Us

• Lead the Uplift pillar for CCTM(Coca-Cola Trade Mark) in AOU( Africa Operating Unit)
• Lead the Long Range Plans and Annual Business Plan thinking for the Uplift pillar in AOU. Identify and prioritize growth opportunities based on BU long-term vision & brands long-term objectives. Develop brand strategies & plans to maximize equity and share growth.
• Lead Uplift platforms, leading multi-functional teams, providing direction and facilitating decision-making, to ensure timely delivery of highest-quality programs.
• Work closely with the Frontline Marketing teams to gain alignment on strategies and initiatives, ensuring flawless execution.
• Lead the System to full alignment of the business strategies and plans, ensuring consistent implementation.
• As part of the CCTM Global Network, this role will work closely with the Global team and with other OUs, collaborating in the global strategy, partnering with the other OUs in the global charters, and sharing best practices.
• Leading the direct and indirect team.
• Manage the Direct Marketing Expense behind the Uplift platform in order to optimize investments and improve return.

Qualification & Requirements

• A Bachelor’s Degree in Marketing, Business, or a related field is required
• 14+ years of experience in Marketing, including both strategic and operational marketing.
• Previous experience as a Brand Director and in brand management.
• Prior experience in FMCG desired
• Digitally savvy.

Application Closing Date
Not Specified.