Digital Marketing Officer at De Koolar Nigeria Limited

De Koolar Nigeria Limited is a 100% owned indigenous HVAC Company with over two decades of industry experience. We are leading Nigerian manufacturers and suppliers of a range ofIce Block Making Machine, Coldroom, Blast Freezers, Cold storage barns, Ovens, Refrigerators and Air Conditioners,among other domestic and industrial heat transfer equipment. Our services include all aspects of design, installation, maintenance and repairs of domestic, commercial and industrial systems.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Agege, Lagos
Employment Type: Full-time

Responsibilities
Briefing:

• Review the marketing strategy and priorities for the day.
• Check emails and respond to urgent inquiries.
• Edith videos
• Design display banners

Social Media Management:

• Post engaging content on company social media accounts (LinkedIn, Twitter, Facebook).
• Engage with followers, respond to comments, and monitor industry conversations.

Content Creation:

• Develop content for the company blog, ensuring alignment with SEO best practices.
• Coordinate with the design team to create visually appealing graphics for upcoming campaigns.

Email Marketing:

• Plan and schedule email campaigns targeting potential clients and industry stakeholders.
• Segment email lists and personalize content for different target audiences.

Market Research:

• Conduct research on industry trends, competitor activities, and customer preferences.
• Identify opportunities for digital marketing campaigns based on market insights.

Collaborative Meetings:

• Attend meetings with cross-functional teams to align marketing efforts with overall business objectives.
• Discuss ongoing campaigns, receive feedback, and strategize for future initiatives.

Analytics and Reporting:

• Analyze performance metrics from recent campaigns using analytics tools.
• Prepare a report highlighting key insights and areas for improvement.

SEO and SEM Optimization:

• Review and optimize website content for SEO.
• Monitor and adjust paid advertising campaigns (Google Ads) for optimal performance.

Wrap-up and Planning for Tomorrow:

• Respond to any remaining emails or messages.
• Plan tasks and priorities for the next day.
• Prepare a summary of achievements and challenges to share in the next team meeting.

Data Capturing Via Enterprise Resource Planning (ERP) and Reports:

• Render marketing activities reports to your supervisor weekly or as the case may be.
• Capture accurately leads, customers and opportunities and other required information daily using ERP solution.

Others:

• Other marketing activities as may be assigned from time to time by supervisors.

Qualifications

• Candidates should possess a B.Sc / HND qualification
• Graphics and Video Editing skills

Application Closing Date
31st January, 2025.