Brand Manager at IMall Nigeria

Imall is a new eco-friendly online marketplace, where vendorscan list theirproducts or services for sale and get connected virtually or in person to the right clients or buyer;anything at all,either new or used, locally and across border. The biggest free online marketplace platform with an advanced security system protecting every user (buyer, seller, freelancer, clients) from fraud, and providinga simple hassle-free solution to sell and buy all categories of products and services both locally and across border.

Imall is the only online marketplace that enables users to buy, sell, and promote services with location-enabled, map-integrated, and multilingual and multicurrency support. It also allows for cross-border shopping with logistics support.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Festac, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a highly skilled Brand Manager to join herteam. You will be responsible for enhancing visibility, reputation, and customer engagement through strategic brand initiatives.
• You will collaborate with cross-functional teams to ensure brand consistency and drive awareness, loyalty, and growth by optimizing branding strategies based on market insights.
• Ideal candidates will have a passion for branding, a deep understanding of the online marketplace, strong communication and project management skills, and thrive in a dynamic environment.

Key Responsibilities

• Develop and implement comprehensive brand strategies and campaigns to elevate the company's brand presence and perception in the market.
• Lead the planning and execution of marketing initiatives, including advertising, promotions, events, and sponsorships, to effectively communicate the brand message and drive customer acquisition and retention.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape, and leverage findings to inform brand positioning and messaging.
• Coordinate with external agencies and vendors to ensure high-quality and timely delivery of branding and marketing projects.
• Align brand identity with product development, design, and content teams, integrating branding and marketing initiatives across cross-functional projects.
• Monitor and analyze brand performance metrics, including brand awareness, perception and sentiment, and develop actionable insights and recommendations to optimize brand performance and achieve business objectives.
• Manage and maintain brand reputation and image across all platforms and channels, and ensure compliance with brand guidelines and standards.
• Manage relationships with external partners, agencies, and vendors to support brand initiatives and campaigns effectively.
• Stay abreast of industry developments, emerging trends, and best practices in brand management and marketing, and proactively identify opportunities for innovation and differentiation.
• Analyze competitor strategies and activities, and benchmark our brand positioning and performance against them.

Qualifications and Competencies

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. A Master's degree or MBA is a plus.
• At least 5 years of experience in brand management, marketing, or related roles, preferably in the e-commerce or online marketplace industry.
• Proven track record of developing and executing successful brand strategies and campaigns that drive brand awareness, engagement, and growth.
• Strong knowledge of branding and marketing principles, techniques, and best practices.
• Experience in developing and executing successful branding and marketing campaigns across various channels and media.
• Experience in conducting market research and analysis, and using data and insights to inform decision making.
• Experience in working with external agencies and vendors, and managing budgets and timelines.
• Excellent communication, presentation and interpersonal skills, and the ability to work effectively with different stakeholders and audiences.
• Creative, analytical and strategic thinking, and the ability to solve problems and overcome challenges.
• Proficient in using various tools and software, such as Microsoft Office, Adobe Creative Suite, Google Analytics, etc.
• A team player with strong leadership and management skills, and the ability to work independently and under pressure.

Application Closing Date
11th February, 2025.