Regional Marketing Manager (West Africa, Pharma) at Shalina Healthcare

Shalina Healthcare is one of the largest pharmaceutical companies in sub-Saharan Africa. For the last 35 years, we have made it our mission to provide quality medicines to those who need it the most. We manufacture and distribute branded prescription and over-the-counter pharmaceutical and consumer products across various therapeutic groups, including anti-malarial, antibiotics, anti-inflammatory, and nutrition. We have a track record few can match and our brands are among the most trusted in Africa.

We are recruiting suitable candidates to fill the position below:

Job Title: Regional Marketing Manager (West Africa, Pharma)

Location: Lagos
Employment Type: Full-time

Job Description
What you become a part of:

• The successful candidate will provide strategic and thoughtful leadership for developing and executing marketing strategies tailored to the specific needs of the region.

What to expect:

• Develop and implement regional marketing strategy (operational plans, brand & promotional mix) to meet regional performance and revenue targets in collaboration with sales and other stakeholders.
• Ensure alignment of regional marketing plans with global marketing strategy.
• Ensure brand consistency and integrity across all regional marketing initiatives.
• Oversee the development and execution of regional branding campaigns and promotional activities.
• Engage the field sales force, key enterprise customers and other resources to capture regional response to promotional activities and campaigns.
• Identify, engage and maintain relationships with key customers in the region.
• Support the design and periodic review of differential pricing strategy in the region for all brands.
• Support the identification of new products across different categories of relevance.
• Monitor regional needs, competition and business performance to proactively provide the field sales force with adequate support.
• Lead, mentor, and manage a team of marketing professionals within the region.
• Conduct regional training programs to impart product knowledge to field sales force.
• Collect and analyze regional primary/ secondary sales data to present monthly dashboard reports to stakeholders.
• Collaborate with other functions such as Medical Affairs, Supply Chain, Manufacturing, Regulatory etc. to create synergy.

Essential Qualifications, Experience and Skills

• Bachelor’s Degree in Pharmacy / Life Sciences. Tertiary qualifications such as MBA in Marketing highly preferred.
• 12 - 15 years’ experience in marketing, with minimum 3 - 5 years’ in a regional/ cluster role ideally within pharmaceutical environment.
• Strong leadership skills and a deep understanding of regional market dynamics.
• Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
• Strong collaboration skills to partner with functional teams, agency partners and business teams.
• Strong communication skills to push on ground activation agenda.
• Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
• Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.
• Prior experience working in West Africa is mandatory.
• Open to travel within the region, as needed.

Application Closing Date
Not Specified.