Trade Marketing Lead at ReelFruit

ReelFruit founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to raw materials locally and produce, package and distribute locally made snacks that could sit on any shelf in the world.

We are recruiting to fill the position below:

Job Title: Trade Marketing Lead

Location: Yaba, Lagos
Employment Type: Full-time

Description 

• The ideal candidate will have up to date knowledge of industry trends, competitors analysis and be responsible for the development and execution of marketing plans aimed at supporting the business' sales objectives and brand strategies.

Duties and Responsibilities

• Develop and execute trade marketing plans to support sales objectives and brand strategies.
• Plan and implement in-store promotions, displays, and other merchandising activities.
• Collaborate with sales teams to create tailored trade programs and promotional materials for key accounts.
• Monitor and analyze sales data and market trends to identify opportunities for growth and optimization of trade marketing efforts.
• Manage relationships with retailers and distributors to ensure optimal product placement and visibility.
• Conduct regular market visits to assess product performance, gather feedback, and identify areas for improvement.
• Coordinate with the marketing team to align trade marketing activities with overall brand campaigns and objectives.
• Prepare and present reports on trade marketing activities, performance metrics, and ROI analysis.
• Maintain up-to-date knowledge of industry trends, competitor activities, and market conditions.

Educational Qualifications, Experience & Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum of 4-5 years of experience in trade marketing, preferably within the FMCG industry.
• Proven experience in developing and executing trade marketing plans.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent communication and interpersonal skills.
• Ability to manage relationships with retailers and distributors.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Willingness to travel for market visits and other business needs.

Application Closing Date
7th February, 2025.