Brand Manager at Grand Cereals Limited (GCL)

Grand Cereals Limited (GCL), a subsidiary of UAC of Nigeria Plc, is an integrated foods company whose primary activity is the creation of superior value from local raw materials to produce and deliver superior quality brands in the animal feed, edible oils, breakfast cereals, pet food and other intermediate and consumer cereals products to Nigeria and West Africa markets.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Plateau
Employment Type: Full-time

Purpose Statement

• Responsible for managing designated category and its profitability; develop and implement brand and marketing initiatives and deliver on brand growth and equity objectives

Key Accountabilities

• prepare annual marketing plans and drive achievement Of brand(s) volume, value, market share, distribution and equity objectives/ targets as agreed with Head of Marketing
• Drive execution Of brand activities to ensure consistency with portfolio / product line strategy
• Drive successful implementation of consumer/shopper support initiatives and where required channel support strategies in line with brand positioning.
• Measure and report performance Of marketing campaigns and assess against goals (ROI and KPIs).
• Drive on-time delivery of new product development initiatives to market and closely manage launched products through launch and growth phase
• Track and monitor brand/competition/category performance in markets and channels to identify opportunities where present and proffer remedial solution (s) where there may be issues.
• Judicious utilization Of brand budget to ensure activities required are effectively implemented
• Perform post-event evaluation of specific consumer or trade-related activations and promotions with appropriate closure reports. prepare brand update data for monthly, quarterly and yearly marketing report prepare brand briefs for brand / marketing initiatives.

Education and Experience

• Bachelor's Degree or HND in Social Sciences, Art or Humanities field
• Minimum Of five (5) year experience in brand management and marketing
• Membership with a renowned professional association such as ARCON will be an added advantage.
• Experience in modern trade will be an added advantage

Competencies Required:

• Experience in successfully leading a team
• Strong interpersonal and team orientation
• Strong verbal and written communication skills
• Attention to detail and a creative ability
• Research skills and market intelligence.

Application Closing Date
31st January, 2025.