Brand Manager at a Merchandising Conglomerate - GBC Professional Services

GBC Professional Services - Our client is a merchandising conglomerate with head office in Lagos and four Zonal offices in other geo-political zones.

They are recruiting to fill the position below:

Job Title: Brand Manager

Code: BRM/2025/04A
Location: Lagos
Employment Type: Full-time

Responsibilities

• Define and communicate the brand’s mission, vision, values and positioning.
• Analyze consumer behavior, market trends and competitors to identify opportunities for the brand.
• Develop and implement strategies to strengthen the brand and align it with the company’s goals.
• Develop comprehensive marketing campaigns to increase brand awareness and drive customer engagement.
• Work with creative teams to design advertising, promotional materials and other marketing content.
• Ensure consistency in tone, style and message across all communication channels (digital, print, and social media).
• Collaborate with product teams to introduce new products or services that align with the brand identity.
• Oversee the design of product packaging to reflect the brand’s image.
• Track metrics like brand awareness, perception and loyalty to assess brand performance.
• Work with sales, marketing, design, and other teams to align brand strategy across departments.

Educational Qualification and Requirements

• Minimum of Bachelor’s Degree in Marketing, Advertising, Public Relations or related disciplines. Professional qualification would be an added advantage.
• Proven experience in same or related position.
• Ability to develop long-term brand strategies.
• Proficiency in Digital Marketing and social media platforms.
• Ability to craft compelling brand messages and present ideas effectively.
• Proficiency in analyzing data and using insights to inform decisions.
• Ability to think outside the box and come up with innovative brand campaigns.
• Ability to lead cross-functional teams and external agencies.

Benefits

• Competitive and performance related

Application Closing Date
21st February, 2025.