Digital & Content Marketing Specialist at Careers Verified

At Careers Verified, we go beyond narrowly defined client’s issues, we create opportunities for our clients, candidates, colleagues, collaborators, and the community. Through a network of diversified but highly complementary line of business, we help organizations find critical talent, access cutting-edge advice and get the innovative support they require to grow in a challenging market. We partner with businesses and organizations of varying size and structure across diverse sectors, such as Oil and Gas, Engineering, Finance, Telecom, FMCG, Legal, Technology, Healthcare, Travel and Aviation etc. to enhance business performance and to optimize for growth to achieve exceptional results. What sets us apart is the depth of our capabilities, creative problem solving approach and proven track record in our practice area combined with in-depth knowledge of the realities of the industries we serve.

We are recruiting to fill the position below:

Job Title: Digital & Content Marketing Specialist

Location: Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Create, design, and edit content for company image, communications, sales generation, and advertisement
• Plan and execute SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain social media and brand presence
• Measure and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs)
• Identify trends and insights, optimizing spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Generate content for direct sales and marketing proposals across all products and services
• Evaluate emerging technologies and provide thought leadership on adoption.

Requirements

• BS / MS Degree in Marketing or a related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Great skill set in graphic designing and branding directing/conceptualization.

KPIs:

• Effective communication across all sales & marketing personnel
• Positive analysis or insights/derived data to include engagement, lead generation, and turnover
• On-time management of sales leads
• Design alignment in line with brand representation
• Increase in productive cost management in terms of advert budget yielding results
• Increase profit margin in line with positive sales turnover
• Increase client database.

What We Offer

• Salary: N150,000 - N250,000 / month.
• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Professional development and training opportunities
• Collaborative and supportive work environment.

Application Closing Date
25th February, 2025.