Digital Marketing Specialist at Neovarsity Africa

Neovarsity Africa is at the forefront of a transformative education revolution in Africa. Founded with a vision to bridge the gap between traditional education and the evolving needs of the modern job market, we have established ourselves as a pioneering digital school and alternative college.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Ikeja (Adeniji Jones), Lagos
Employment Type: Full-time

Job Summary

• Neovarsity Africa is looking for a Digital Marketing Specialist to join our team! If you have a passion for driving online growth, executing successful marketing campaigns, and engaging audiences across digital platforms, this opportunity is for you!

Job Description

• As a Digital Marketing Specialist, you will be responsible for creating, implementing, and optimizing digital marketing campaigns to drive brand awareness, lead generation, and customer engagement.
• You will manage our online presence, develop marketing strategies, and analyze performance data to maximize ROI.

Key Responsibilities

• Develop and execute SEO, SEM, and social media marketing strategies.
• Manage Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other paid marketing campaigns.
• Create engaging content for blogs, websites, email newsletters, and social media.
• Conduct market research and competitor analysis to improve campaign effectiveness.
• Track and analyze key performance metrics, optimizing campaigns for better results.
• Collaborate with the design and content teams to create high-converting ad creatives.
• Manage email marketing campaigns and customer retention strategies.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements & Skills

• Proven experience in digital marketing, SEO, PPC, and social media marketing.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other digital tools.
• Strong copywriting and content creation skills for digital platforms.
• Experience with email marketing tools (Mailchimp, Brevo, HubSpot).
• Ability to analyze data, track KPIs, and optimize marketing campaigns.
• Understanding of basic graphic design principles (Canva and Photoshop are a plus).
• Strong project management and organizational skills.

Application Closing Date
Not Specified.