Senior Digital Marketing Manager at Flex Finance

Flex Finance is redefining spend management for businesses across Nigeria. Our cutting-edge platform empowers companies to streamline their financial operations, gain valuable insights, and optimize spending through data-driven solutions. We are dedicated to driving innovation in the fintech space and delivering powerful tools that help businesses manage their expenses more effectively and efficiently.

We are recruiting to fill the position below:

Job Title: Senior Digital Marketing Manager

Location: Lagos

Role Overview

• We are seeking a dynamic and experienced Senior Digital Marketing Manager with a strong premium on leadership. In this role, you will not only design and execute comprehensive digital marketing strategies but also lead and inspire a high-performing team. 
• You will be responsible for elevating our brand presence, driving B2B lead generation, and ensuring seamless collaboration with cross-functional teams to support overall business growth.

Key Responsibilities
Strategic Leadership & Planning:

• Develop and implement an integrated digital marketing strategy that aligns with Flex Finance’s business objectives.
• Provide visionary leadership to the digital marketing team, setting clear goals, and fostering a culture of innovation and excellence.
• Identify and capitalize on new digital trends and opportunities to stay ahead in the competitive fintech landscape.

Campaign Management & Execution:

• Led the creation, launch, and management of end-to-end digital campaigns across channels including SEO, SEM, PPC, social media, email, and content marketing.
• Oversee campaign execution to ensure consistency in messaging and brand voice, driving customer acquisition and engagement.
• Utilize data-driven insights to continuously optimize campaigns and maximize ROI.

Team Leadership & Mentorship:

• Manage, mentor, and develop a team of digital marketing professionals, promoting professional growth and accountability.
• Foster collaboration and knowledge sharing within the team and across departments, ensuring alignment with overall marketing initiatives.
• Serve as a key liaison between the digital marketing team and other internal stakeholders such as Sales, Product, and Customer Success.

Performance Analysis & Reporting:

• Utilize digital analytics tools (e.g., Google Analytics, Google Ads, social media insights) to monitor campaign performance and team productivity.
• Prepare comprehensive performance reports for senior leadership, translating data insights into actionable recommendations.
• Drive continuous improvement through systematic testing, analysis, and strategic adjustments.

Budget & Vendor Management:

• Oversee digital marketing budgets, ensuring optimal allocation of resources across channels.
• Collaborate with external agencies and vendors, negotiating contracts and securing cost-effective, innovative digital solutions.

Market & Trend Analysis:

• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly those relevant to the fintech and B2B sectors.
• Leverage market insights to adapt strategies and maintain a competitive edge in the Nigerian market.

Requirements
Education & Experience:

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of hands-on experience in digital marketing, with a proven track record in managing successful B2B campaigns; experience in fintech or financial services is highly desirable.
• Demonstrated leadership experience with the ability to motivate, mentor, and manage a diverse team of digital marketing professionals.

Technical Skills:

• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO platforms, and email marketing software.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills with the ability to translate complex data into actionable strategies.

Industry Expertise:

• Deep understanding of digital marketing trends, especially as they pertain to B2B audiences in Nigeria.
• Proven ability to drive measurable results in a fast-paced, competitive environment.

Personal Attributes:

• Exceptional leadership, communication, and interpersonal skills.
• Strategic thinker with a proactive, innovative mindset.
• Strong project management abilities and keen attention to detail.
• Ability to manage multiple projects and deadlines in a dynamic startup environment.

What We Offer
Innovative Environment:

• Join a forward-thinking fintech company that is transforming spend management for businesses in Nigeria.

Leadership Opportunities:

• Play a critical role in shaping our digital strategy and mentor a talented team, with ample opportunities for career advancement and professional development.

Competitive Benefits
Enjoy a competitive salary, benefits package, and the flexibility of remote or hybrid working arrangements.

Application Closing Date
Not Specified.