Marketing Operations Executive at SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Marketing Operations Executive

Location: Lagos
Employment Type: Full-time
Department: Marketing
Reporting To: Marketing Manager/Head of Marketing
Grade Level: Senior Officer

Key Responsibilities
Campaign/Event Support:

• Plan, coordinate, and support execution of BTL marketing campaigns/events across channels, ensuring timelines are met.
• Provide dedicated support to event managers and recruited vendors to deliver exceptional activity outcomes
• Manage marketing calendars to align BTL activations with product launches, promotions, and events.
• Support the marketing team with handling ad-hoc field tasks

Communication Asset Management:

• Administer, monitor and optimize deployment of ALL company assets (Hired and owned digital boards, hired and owned static boards and any other for optimal outcomes).
• Ensure proper tracking, and reporting on performance of deployed platforms/assets (Digital boards, static boards, innovations deployed on our behalf).
• Provide periodic reports on assets to engage with vendors for claims
• Identify and present innovations for consideration to improve marketing efficiency

SIMS Digital Center Brand Standard Management:

• Track and monitor brand collateral deployment physically at ALL SIMS DC and track off-site locations
• Make recommendations for necessary update, repairs and replacement as considered necessary.
• Track mismanagement/mishandling of placements for consequence management.
• Manage costing process to approval point

Field Data gathering, Analysis & Reporting:

• Track and analyze DC performance on the basis of shopper engagement for insight generation.
• Identify relevant performance metrics for tracking/reporting performance.
• Support the planning and execution of surveys across trade channels
• Ensure data integrity across marketing platforms and tools where applicable.
• Provide actionable insights to improve effectiveness.

Process Optimization:

• Develop and document standardized processes for campaign planning, execution, and reporting.
• Coordinate between internal teams (creative, sales, 3P) to ensure seamless communication and task alignment.
• Identify operational gaps and recommend improvements to enhance efficiency.

Budget Management Support:

• Prepare and monitor budgets, ensuring expenses are tracked and campaigns/activations stay within allocated funds.
• Work with finance teams to reconcile invoices and vendor payments.

Marketing Engagement:

• Be the first point of call for marketing field resource requirement

Required Skills and Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• 4-6 years of experience in marketing operations, project management, or a related role. Strong field activation background would be an advantage
• A jack/Jane-of-all-trades mentality: Willing and ready to get up and go at short notice.
• Strong analytical skills with the ability to collate, interpret data and provide insights. Make sense of a jumble of ideas
• Top information presentation skills
• Excellent organizational and project management skills.
• Detail-oriented with a focus on accuracy of big picture.
• Strong communication and interpersonal skills to coordinate across and manage own and 3P teams.
• Strong ability to influence and at the same time be assertive

Justification:
Streamlined Campaign Execution:

• The addition of a Marketing Operations Executive will ensure that marketing activations/campaigns get dedicated support for on-time executions, on budget deployment and with maximum efficiency. This eliminates bottlenecks caused by misaligned tasks, misallocated task/individuals and inefficient processes.

Enhanced ROI and Performance Monitoring:

• By leveraging dip stick surveys, data analytics and tracking tools, this role will help the department answer to perception measurement, to a greater extent eliminate subjective submissions and test the veracity of opinions, enabling faster optimization for better results.

Improved Collaboration Across Teams:

• This role will act as a central point of coordination between marketing, sales, on field expectations ensuring alignment on goals, timelines, and deliverables especially for field activations/requirements

Focus on Strategic Marketing Initiatives:

• With operational tasks delegated to the Marketing Operations Executive, senior marketing staff can focus on strategy, creativity, and long-term growth initiatives.

Cost Savings Through Efficiency:

• Centralizing marketing operations will reduce redundancies, avoid duplication of effort, and improve resource utilization, resulting in cost savings over time.

Scalability:

• As the business expands, a dedicated operations executive will enable the marketing team to scale its activities without compromising quality or efficiency.

Expected Outcomes:

• Faster turnaround for marketing activations/events.
• Better aligned
• Almost real time updates on marketing related deployments
• Improved campaign performance with measurable ROI.
• Increased team productivity through better resource allocation.
• Enhanced collaboration and alignment between marketing, sales, and 3P resources.

Application Closing Date
24th February, 2025.