Growth Marketing Specialist at Total Data Limited

Total Data Limited is a management consultancy firm specializing in the provision of Human Resources and Manpower solutions to its’ clients across Nigeria. We focus on providing additional and exceptional services through value added, and end-to-end HR services to our clients; helping them maximize and build operational efficiency.

We are recruiting to fill the position below:

Job Title: Growth Marketing Specialist

Location: Lagos

Job Summary

• As a Growth Marketing Specialist, you will be responsible for developing and executing data-driven marketing strategies to increase user engagement and drive sales.
• You will work closely with cross-functional teams to optimize campaigns, analyze data, and implement innovative growth tactics.

Key Responsibilities

• Develop and execute growth marketing strategies focused on customer acquisition, conversion, and retention.
• Manage and optimize paid marketing campaigns (Google Ads, Facebook Ads, TikTok Ads, etc.) to drive traffic and sales.
• Implement SEO and content marketing strategies to enhance organic growth.
• Design and execute A/B tests to improve conversion rates and optimize user journeys.
• Analyze key performance metrics, generate reports, and make data-driven decisions to improve campaign performance.
• Collaborate with the product team to enhance the user experience and maximize customer lifetime value.
• Develop and execute email marketing, referral, and loyalty programs to increase engagement.
• Stay up to date with industry trends, tools, and best practices to ensure the platform remains competitive.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• 2+ years of experience in growth marketing, digital marketing, or performance marketing.
• Proven experience managing paid advertising campaigns and growth strategies.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools.
•  Hands-on experience with A/B testing, CRO, and marketing automation.
• Knowledge of SEO, content marketing, and email marketing best practices.
• Excellent communication and project management skills.
• Ability to thrive in a fast-paced, data-driven environment.

Benefits

• Competitive salary.
• Opportunity to work in a rapidly growing company with a strong mission.
• Flexible work environment with hybrid work options.
• Professional development and growth opportunities.

Application Closing Date
Not Specified.