Digital Marketer at Polaris Digitech Limited (PDL)

Polaris Digitech Limited (PDL) is a location intelligence firm that specializes in providing data, software and decision support services to fulfill its client’s strategies and management needs through the development and deployment of Geographic Information Systems (GIS).

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• A Social Media Marketer is responsible for implementing strategies to promote a brand, products, or services across various social media platforms and websites. 
• Their goal is to engage audiences, drive traffic, and increase brand awareness and sales. Here are the key responsibilities typically associated with this role:

Responsibilities
Strategy Implementation:

• Support in developing comprehensive social media strategies aligned with business goals.
• Conduct competitive analysis and audience research to inform on best strategy

Content Creation:

• Create engaging and high-quality content, including text posts, images, videos, and stories.
• Develop a content calendar to ensure consistent posting and timely content delivery.

Platform Management:

• Manage social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Monitor and respond to comments, messages, and mentions in a timely manner.

Sales:

• Conversion of leads to customer providing adequate information and follow-up.
• Engage prospects on products and services offered.

Support Campaign Planning and Execution:

• Support in planning social media campaigns to promote products, services, or events and work to achieve set target.
• Utilize paid advertising options on social media platforms to reach a wider audience.

Analytics and Reporting:

• Track, analyze and report on social media and website performance metrics using tools like Google Analytics, social media insights, SEO/SEM and other analytics platforms.

Community Engagement:

• Foster and manage online communities, encouraging interaction and engagement.
• Address customer inquiries, complaints, and feedback professionally and promptly.

Brand Management:

• Ensure all social media content aligns with the brand’s voice, tone, and style guidelines.
• Collaborate with other departments (e.g., marketing, PR, customer service) to ensure cohesive brand messaging.

SEO and Content Optimization:

• Optimize social media profiles and content for search engines.
• Use hashtags, keywords, and other tactics to improve discover-ability.
• Work with designer, software engineers, and other team members to create and curate content.

Application Closing Date
21st March, 2025.