Digital Marketer at Bervidson Group

Bervidson Group is the leading Retail, SME-Corporate Consulting and Training in Nigeria. Our goal is to help organizations maximize performance, drive growth and success through our industry-specific products and services such as workshops, seminars, conferences, roundtables, exhibitions, information services and more.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Victoria Island, Lagos
Employment Type: Full-time

Description

• As a digital marketing executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website.
• Your role is essential in helping us achieve our business objectives and reach our target audience effectively.
• If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

Responsibilities

• Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.

Requirements
The successful candidate must:

• B.Sc. / HND in Marketing, Communication, or related fields.
• Must live within Lekki, Victoria Island, Ikoyi, Central Lagos etc
• Proven work experience in Retail as a digital marketing associate or similar role
• 2 years in a similar position
• Be young, well-spoken & friendly
• Below 40 years
• Understanding of the retail sales process
• Familiarity with consumer behavior principles
• Content development
• Social media marketing
• Video Marketing
• Marketing Analytics
• Paid ads
• Real-time customer engagement
• 2 years of experience in digital marketing or content marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation, and interpersonal skills.

Preferred Skills and Qualifications:

• Experience with graphic design and content production.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Hubspot, Google Analytics, Google Ads, or similar.
• Fluency in English language.

Application Closing Date
28th February, 2025.