Manager - Campaign Management, Digital Services at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Manager - Campaign Management, Digital Services

Job Identification: 5291
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Category: MTN Level 3
Reports To: Senior Manager - Digital Advertising and Campaign
Division: Digital Services

Mission

• Execute Digital Services’ campaign strategy by identifying, developing, and managing channels, campaigns, partnerships, and platforms to help MTNN acquire customers and grow revenues in alignment with the overall business strategy and market requirements.

Description

• Use effective and efficient campaign methodology, channels, and platforms to grow digital revenues and subscriptions to exceed targets as specified in the business plan.
• Analyze customer data and market trends to identify opportunities for growth.
• Using campaign results, identify new opportunities such as features, growth areas, markets, and trends
• Develop, implement, and monitor multi-channel growth marketing & performance marketing strategies to drive digital services customer acquisition & retention.
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms.
• Review campaigns, channels & platform performance, identify areas for improvements, and optimize campaigns for better ROI.
• Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services.
• Develop and maintain a deep understanding of MTNN's target audience for digital services products, including their needs, preferences, and behaviors.
• Coordinate with creative teams to develop campaign assets and work closely with the media teams to plan and buy media.
• Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, and Processes Document to exceed targets as specified in the business plan.

Requirements
Education:

• First Degree in Elect / Elect, Computer Sc. / Engineering or Project Management
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
• Formal Project Management certification or training would be an advantage.
• Fluent in English

Experience:
6 -13 years’ experience which includes

• Minimum of 6 years’ experience in digital marketing, growth marketing, campaign analytics and performance evaluation
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organization, influence stakeholders, and work as part of a cross-functional team
• Experience in Information Technology, OTT, or telecommunications will be an advantage
• Ability to analyze and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage

Application Closing Date
3rd March, 2025; 10:59 PM.