Digital Marketing Associate at Club Concierge

Club Concierge is a membership-based travel and hospitality company delivering exceptional travel services that empower our members to experience the beauty and heritage of Africa and beyond!

We are recruiting to fill the position belw:

Job Title: Digital Marketing Associate

Location: Ikeja, Lagos
Job Type: Full time

Job Description
Strategy Development and Execution:

• Develop Comprehensive Digital Marketing Strategies: Formulate and implement multichannel digital marketing strategies that align with our business goals and resonate with our target audience.
• Campaign Management: Plan, execute, and oversee digital marketing campaigns across various platforms, ensuring they are delivered on time and within budget.
• Brand Promotion: Enhance brand awareness within the digital space through strategic campaigns, partnerships, and innovative content.

Content Creation and Management:

• Content Production: Create engaging, high-quality content for our social media channels, website, blogs, and email newsletters that capture our brand voice and appeal to our audience.
• Content Calendar Management: Develop and manage a content calendar to ensure consistent and timely publication of materials across all digital platforms.

Social Media Management:

• Platform Oversight: Manage all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
• Community Engagement: Engage with our online community, respond to inquiries, and foster positive interactions with followers.

SEO/SEM Optimization:

• SEO Strategy: Implement and optimize SEO strategies to improve our website’s search engine ranking and drive organic traffic.
• SEM Campaigns: Manage SEM campaigns, including keyword research, ad copy creation, and bid management to maximize ROI.

Email Marketing:

• Campaign Creation: Design and execute targeted email marketing campaigns that nurture leads and enhance customer retention.
• Performance Analysis: Analyze email marketing metrics and adjust strategies to improve open rates, click-through rates, and conversion rates.

Paid Advertising:

• PPC Management: Plan and manage pay-per-click advertising campaigns across Google Ads, social media, and other relevant platforms.
• Ad Optimization: Continuously monitor and optimize ad performance to ensure efficient use of the marketing budget and achieve campaign goals.

Analytics and Reporting:

• Performance Monitoring: Utilize digital analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign performance.
• Reporting: Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
• KPI Tracking: Track key performance indicators to measure the success of marketing efforts and inform future strategies.

Collaboration and Communication:

• Team Collaboration: Work closely with the sales team, product managers, designers, and other stakeholders to ensure marketing efforts are aligned and effective.
• Vendor Coordination: Manage relationships with external vendors and agencies to enhance campaign delivery and performance.

Market Research:

• Industry Analysis: Conduct market research to stay abreast of travel industry trends, competitor activities, and emerging opportunities.
• Customer Insights: Gather and analyze customer feedback to inform marketing strategies and improve service offerings.

​Requirements

• Proficient in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of SEO, SEM, and PPC best practices.
• Knowledge of web analytics and reporting tools.
• Creative thinker with a passion for travel and storytelling.
• Familiarity with CRM systems and marketing automation tools.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online