Commercial Analytics & Insights Analyst at Guinness Nigeria Plc

Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position belw:

Job Title: Commercial Analytics & Insights Analyst

Job Requisition ID: JR1109943
Location: Ikeja, Lagos
Job Type: Full time
Level: L6
Reports to: Business Effectiveness Director, West & Central

Role Purpose

• The role supports all Diageo West & Central markets to drive Everyday Phenomenal Execution standards.
• The role supports the commercial function to drive phenomenal insights through executional reporting to ensure quicker decision making. To manage performance from total Business perspective and instil accountability at all levels.
• The function will be part of the business effectiveness team but will work very closely with the key stakeholders within the partner organization and our commercial team to deliver on the requirements
• Drive sharp actionable insights, that are forward thinking and tackle business requirement using sophisticated data analysis across different data sources
• Drive correct level of Reporting, Performance rhythms, focussing on exceptions, to ensure gaps are identified and closed to drive business NSV.

Role Responsibilities
Sales system:

• Collaborate with the Sales Team and Key collaborator from the partner organization to integrate, develop and implement systems solution and templates to increase commercial results through improved critical metric measurement and reporting, and business processing capability

Drive Insights from Gap analysis measures:

• Build insights from outlet execution reports and be fully accountable to develop exception reporting, highlighting gaps and finding opportunities, risks and recommending an action plan to close the gaps.
• Develop Data measurement comparison reporting that highlight if there is improvement on executions and implementation of plans during specific periods of the year/month/Week.
• Ensure consistency in reporting and actionable execution plans by channel and segment
• Develop clear processes by recommending standards and procedures resulting in improved efficiencies and increased accuracy

Systems reporting and analysis to facilitate strategic growth:

• Facilitate alignment of business strategy with commercial strategy
• Analyse operational intelligence to ensure accuracy and provide meaning and trends
• Generate and analyze reports and give feedback on reporting when vital
• Explore and identify new business opportunities and make recommendations for action
• Provide Weekly, monthly and quarterly reports on key KPI’s being supervised by the Sales team, highlighting areas of concern and opportunity
• Align reports to business objectives
• Collaborate with Commercial Capability Lead to develop relevant training materials (assist in training where required)

Facilitate operational excellence 

• Understand the expectations of collaborators
• Supervise and measure execution activities and key outputs
• Engage with business effectiveness team to facilitate and support achievement of excellence
• Ensure the integrity of data
• Identify projects to streamline areas for improvement

Requirements
Qualifications:

• Commercial Graduate Degree Qualification – Business Related

Experience:

• Basic experience in Commercial (Minimum 2-3 years) working in sales, customer marketing or planning functions
• Work within a virtual team, cross functionally and with a high sense of initiative and ownership, being self-sufficient and independent
• Basic understanding of our industry, the channels in which our products are sold, in-store requirements and account specific marketing
• Familiarity with market measurement data and interpretation into actionable insights
• Project Management Expertise
• Build collaborative and influential relationships with peers in Commercial and Partner organization
• Strong analytical skills, systems proficiency and data handling expertise

Flexible Working Statement:

• Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement

• We recognise and value performance, offering our people a highly driven Rewards and Benefits package.

Application Closing Date
1st March, 2025.