Digital Campaign Manager - Collections (Remote) at M-KOPA Nigeria

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

We are recruiting to fill the position below:

Job Title: Digital Campaign Manager - Collections

Location: Lagos (Remote)
Employment Type: Full time
Department: Fintech Technology, Product Management

Description

• We are looking for a data-driven Digital Campaign Manager to join our team at M-KOPA. You will develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies. 
• Working with cross-functional teams, you'll drive impactful campaigns that enhance our collections effectiveness while maintaining positive customer relationships.
• As part of our Repayments Product Group, you'll be responsible for driving M-KOPA's collections performance, supporting our mission of being a transformative financial partner. 
• You'll collaborate with product managers, credit analysts, and commercial operators across multiple countries.

Responibilities
In this role, you would be responsible for:

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.
• This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.

Requirements
Your application should demonstrate:

• 3+ years experience and track record in developing and executing digital campaigns
• Experience with collections management systems and customer segmentation strategies
• Proficiency in A/B testing and campaign optimization techniques
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to balance collection effectiveness with customer experience
• Experience working with diverse, distributed teams across multiple countries.

Application Closing Date
Not Specified.