Head, Marketing at First Ally Trust Microfinance Bank Limited

First Ally Trust (formerly Personal Trust) is a Microfinance Bank in Lagos and a subsidiary of First Ally Capital Limited (FACL). The Bank was registered in 1993 and operated as a Mortgage Bank until its conversion to a Microfinance Bank in 2014. First Ally Trust has a branch network at strategic locations in Lagos State and provides banking services to individuals, micro, Small and medium enterprises (MSME).

We are recruiting to fill the position below:

Job Title: Head, Marketing

Location: Lagos Mainland, Lagos
Employment Type: Full-time

Job Description

• The Head, Marketing is responsible for the development, planning and execution of the marketing strategy of the bank. 
• The Head, Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development.

Responsibilities

• Develops and executes the marketing and business strategy of the bank
• Prepares, implements and achieve annual budget parameters
• Ensures a healthy portfolio and deposit mix
• Develops key initiatives reflective of the overall corporate strategic plan
• Keep abreast of industry and market trends
• Manages the marketing team to deliver strategic objectives across all branches
• Manage cross-functional teams to complete strategic plan initiatives
• Measure budget achievement and implement remedial action where necessary
• Oversee the management of corporate events including customer loyalty programs, customer forums, and corporate social responsibility
• Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs
• Develop and direct marketing campaigns and measure campaign achievement against set goals
• Develop an annual marketing plan and oversee its implementation
• Develop market segmentation, competitive analysis/market intelligence, and prospecting
• Build a strong professional workforce by developing competent individuals in the marketing department
• Oversee the development of new products on a regular basis.
• Actively seek out new sales opportunities through networking and referrals
• Drive business growth across all indices
• Perform any other duties as may be assigned by Management
• Flexibility to carry out any other task as requested by the Managing Director.

Qualifications

• HND/BSc/ in science, social science or any other related course
• Evidence of completion/ exemption of/from NYSC
• Evidence of completion of Microfinance Certification program
• Minimum of 5 years of proven experience asa business development manager/chief marketing officer in a similar role in a bank
• Proven performance record in a reputable Microfinance Bank
• Proven experience in marketing and negotiating techniques
• Thorough knowledge of marketing principles, brand, product and service management
• Demonstrable experience in developing efficient strategies and business plans
• Evidence of completion of the Microfinance Certification program.

Skills:

• Strong marketing and public relations skills
• Good team player with excellent leadership traits and capabilities
• Innovative and creative abilities
• Strategies development and business plan creation
• Training and coaching skills
• Strategic and analytical thinking
• Solid understanding of market research and data analysis
• Outstanding interpersonal, communication, and presentation skills (written and verbal)
• Have a strong track record of selling financial products and possess experience supervising different branches to achieve their sales targets.
• Possess the ability to design products and initiate marketing campaigns.
• Excellent business acumen and industry expertise
• Robust network and contact within the industry
• Proficient in the use of MS Office Suite
• Extensive knowledge of banking regulations
• A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product

Application Closing Date
14th March, 2025.