Head, Marketing at First Ally Trust Microfinance Bank Limited

First Ally Trust (formerly Personal Trust) is a Microfinance Bank in Lagos and a subsidiary of First Ally Capital Limited (FACL). The Bank was registered in 1993 and operated as a Mortgage Bank until its conversion to a Microfinance Bank in 2014. First Ally Trust has a branch network at strategic locations in Lagos State and provides banking services to individuals, micro, Small and medium enterprises (MSME).

We are recruiting to fill the position below:

Job Title: Head, Marketing

Location: Lagos Mainland, Lagos
Employment Type: Full-time

Job Description

• The Head, Marketing is responsible for the development, planning and execution of the marketing strategy of the bank. 
• The Head, Marketing oversees and manages a high-performance team of professionals responsible for product development, marketing and business development.

Responsibilities

• Develops and executes the marketing and business strategy of the bank
• Prepares, implements and achieve annual budget parameters
• Ensures a healthy portfolio and deposit mix
• Develops key initiatives reflective of the overall corporate strategic plan
• Keep abreast of industry and market trends
• Manages the marketing team to deliver strategic objectives across all branches
• Manage cross-functional teams to complete strategic plan initiatives
• Measure budget achievement and implement remedial action where necessary
• Oversee the management of corporate events including customer loyalty programs, customer forums, and corporate social responsibility
• Identify market trends and conduct market research to identify sales, consumer behavior and evaluate customer needs
• Develop and direct marketing campaigns and measure campaign achievement against set goals
• Develop an annual marketing plan and oversee its implementation
• Develop market segmentation, competitive analysis/market intelligence, and prospecting
• Build a strong professional workforce by developing competent individuals in the marketing department
• Oversee the development of new products on a regular basis.
• Actively seek out new sales opportunities through networking and referrals
• Drive business growth across all indices
• Perform any other duties as may be assigned by Management
• Flexibility to carry out any other task as requested by the Managing Director.

Qualifications

• HND/BSc/ in science, social science or any other related course
• Evidence of completion/ exemption of/from NYSC
• Evidence of completion of Microfinance Certification program
• Minimum of 5 years of proven experience asa business development manager/chief marketing officer in a similar role in a bank
• Proven performance record in a reputable Microfinance Bank
• Proven experience in marketing and negotiating techniques
• Thorough knowledge of marketing principles, brand, product and service management
• Demonstrable experience in developing efficient strategies and business plans
• Evidence of completion of the Microfinance Certification program.

Skills:

• Strong marketing and public relations skills
• Good team player with excellent leadership traits and capabilities
• Innovative and creative abilities
• Strategies development and business plan creation
• Training and coaching skills
• Strategic and analytical thinking
• Solid understanding of market research and data analysis
• Outstanding interpersonal, communication, and presentation skills (written and verbal)
• Have a strong track record of selling financial products and possess experience supervising different branches to achieve their sales targets.
• Possess the ability to design products and initiate marketing campaigns.
• Excellent business acumen and industry expertise
• Robust network and contact within the industry
• Proficient in the use of MS Office Suite
• Extensive knowledge of banking regulations
• A good working knowledge and understanding of behavioural credit scoring principles and practices, including an understanding of all SME product

Application Closing Date
14th March, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@personaltrustmfb.com using the job title as the subject of the email.