Brand Growth Executive (Tele-executive) at Omnibiz Africa

At Omnibiz, we’re fully dedicated to supporting local businesses and helping them navigate the modern market. Over 52,000 businesses across the FMCG industry have trusted us to provide them with the services and necessary tools to overcome contemporary challenges in the market place. Why? The answer is simple - they believe the same thing that we at Omnibiz believe: for the global economy to thrive, local businesses must be given the grounds to grow.

As our adventure evolves, we will continue to support local businesses, provide retailers with the necessary tools to thrive in today’s market, partner with industry stakeholders, and relentlessly pursue opportunities to help Africa’s economy grow. Our work has only just begun and although the current results are encouraging, we also realize that the road ahead is long and full of challenges. Regardless, we are excited about the opportunities that exist, the pathways we are creating, and the businesses we are building relationships with.

We are recruiting to fill the position below:

Job Title: Brand Growth Executive (Tele-executive)

Location: Ijora, Lagos
Employment Type: Full-time

Job Summary

• The Brand Sales Agent is responsible for engaging retail outlets to drive product visibility and penetration for key SKUs while gathering valuable customer insights.
• The role goes beyond just selling; it focuses on understanding brand sales from the customer's perspective, identifying challenges, POS Growth and educating customers on value-added services that enhance their business growth.

Key Responsibilities
Customer Engagement & Sales Execution:

• Reach out to assigned outlets daily to drive product awareness and sales for focus SKUs.
• Educate retailers on ongoing promotions, offers, and product benefits.
• Cross-sell and upsell products to maximize order value.
• Follow up with customers to ensure repeat purchases.

Brand Sales Intelligence & Customer Insights:

• Understand and document why a brand is selling well or struggling in the market.
• Identify key factors responsible for a brand’s performance from the customer’s perspective.
• Determine why a customer has stopped purchasing from us while still selling the brand.
• If a customer previously stocked a brand but stopped selling, understand the reasons.
• Collect and report customer feedback on product quality, packaging, pricing, and other key aspects.
• Drive the expansion of POS-enabled outlets, ensuring seamless transactions and improved purchasing power.

Customer Education & Value-Added Services:

• Educate customers on additional services that enhance their business operations, such as:
  • Omnipay Account: Seamless digital payments and transactions.
  • Buy Now, Pay Later (BNPL): Access to flexible credit for stocking up.
  • POS Terminal: Solutions for cashless transactions.
  • Omnishelf: Inventory management and shelving support.
  • Cashback Rewards: Exclusive loyalty incentives for repeat customers.
• Promote customer participation in these services to drive adoption and long-term engagement.

Market Expansion & Customer Retention:

• Identify and onboard new outlets within the assigned region.
• Re-engage dormant customers to boost order volume.
• Maintain relationships with retailers to improve brand loyalty and sales performance.

Reporting & Performance Tracking:

• Update CRM or sales tracking tools with call reports and customer insights.
• Share findings on customer buying trends, market gaps, and competitive landscape.
• Provide daily and weekly sales performance reports.

Key Performance Indicators (KPIs)
Grow Prime Retailers (Conversion & Retention):

• Number of successful calls made daily.
• Increase Brand wallet share
• Volume and value of sales achieved.
• Percentage of customers leveraging promotional offers.
• Number of dormant customers reactivated.
• Customer retention and repeat orders.
• Adoption rate of value-added services (Omnipay, BNPL, POS, etc.).
• Quality and accuracy of customer feedback reports.

Application Closing Date
28th March, 2025.