Brand Sales Manager at Omnibiz Africa

At Omnibiz, we’re fully dedicated to supporting local businesses and helping them navigate the modern market. Over 52,000 businesses across the FMCG industry have trusted us to provide them with the services and necessary tools to overcome contemporary challenges in the market place. Why? The answer is simple - they believe the same thing that we at Omnibiz believe: for the global economy to thrive, local businesses must be given the grounds to grow.

As our adventure evolves, we will continue to support local businesses, provide retailers with the necessary tools to thrive in today’s market, partner with industry stakeholders, and relentlessly pursue opportunities to help Africa’s economy grow. Our work has only just begun and although the current results are encouraging, we also realize that the road ahead is long and full of challenges. Regardless, we are excited about the opportunities that exist, the pathways we are creating, and the businesses we are building relationships with.

We are recruiting to fill the position below:

Job Title: Brand Sales Manager 

Location: Ijora, Lagos
Employment Type: Full-time, on site
Department: Sales & Marketing
Reports To: Segment Head

Overview

• We are seeking an experienced and proactive Brand Sales Manager to drive stronger relationships with our manufacturing partners and enhance the overall sales growth of brands with which Omniretail has Joint Business Plans.
• This role will act as a vital liaison between Omniretail and manufacturers, ensuring the alignment of strategies and maximizing brand performance. 
• The Brand Sales Manager will be responsible for delivering key insights to manufacturers, providing actionable feedback to internal teams, and fostering partnerships that contribute to the overall growth and success of the brands we represent.

Key Responsibilities
Liaison Between Omniretail and Manufacturers:

• Serve as the primary point of contact for manufacturers, ensuring clear and effective communication between all parties. Facilitate the flow of information and resolve any challenges that may arise to ensure smooth brand operations.

Provide Actionable Insights to Internal Teams:

• Regularly gather data and market intelligence to provide actionable insights that can help internal teams (sales, marketing, and operations) to better understand brand performance and identify opportunities for growth.

Communicate Market Insights to Manufacturers:

• Collect, analyze, and communicate sales trends, customer feedback, and competitive intelligence to manufacturers to support strategic decision-making and align brand strategies with market demands.

Sales Strategy Alignment:

• Work closely with the sales and marketing teams to ensure brand strategies are aligned with the goals of manufacturers, and ensure that all initiatives (promotions, pricing strategies, and product offerings) are executed effectively.

Brand Sales Performance & Tracking:

• Monitor and report on brand sales performance, tracking key metrics (e.g., revenue, market share, etc.) and identifying areas of opportunity for growth. Ensure that the brand strategies are continually optimized to meet targets.

Relationship Building:

• Cultivate strong and collaborative relationships with manufacturers, fostering trust and a long-term partnership. Ensure that both Omniretail and manufacturers benefit from a mutually beneficial business relationship.

Training and Support for Internal Teams:

• Provide the sales and marketing teams with the necessary tools, resources, and training to understand brand goals, product details, and sales strategies, ensuring they are well-equipped to promote and sell the brand effectively.

Problem-Solving:

• Address any challenges or concerns related to product quality, pricing, and availability. Work collaboratively with manufacturers and internal teams to resolve issues quickly and efficiently.

New Product Launches and Promotions: 

• Assist with the planning and execution of new product launches, seasonal campaigns, and other promotional activities. Work with manufacturers to ensure the successful rollout of brand initiatives.

Key Qualifications
Education:

• Bachelor’s Degree in Business, Marketing, or a related field (preferred).

Experience:

• 5+ years of experience in brand management, sales, or a related field, preferably with experience in working closely with manufacturers or vendors.

Skills & Abilities:

• Strong interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders.
• Analytical mindset with the ability to gather, interpret, and communicate data and insights effectively.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Deep understanding of sales strategies, market dynamics, and brand management principles.
• Problem-solving ability and proactive approach to addressing challenges.

Tools & Technology:

• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM tools (e.g., Salesforce). Experience with data analytics platforms is a plus.

Key Competencies:

• Relationship Management:Ability to build strong, long-lasting relationships with manufacturers and internal teams.
• Strategic Thinking:Ability to think strategically and provide solutions that support business growth.
• Analytical Skills:Strong analytical capabilities to evaluate sales data, market trends, and customer feedback.
• Communication:Clear and effective communication, both verbal and written.
• Team Collaboration:Ability to collaborate and work cross-functionally within a diverse team.

Sales Performance & Revenue Growth
Brand Sales Growth:

• Measure the percentage increase in sales for the brand(s) under management over a specific period (monthly/quarterly/yearly).
  Target:10-20% growth in brand sales, depending on market conditions and goals.

Revenue Targets:

• Meeting or exceeding revenue targets for the brand(s).
• Target:Achieve 100%+ of the annual sales revenue target.

Relationship & Partnership Strength
Manufacturer Satisfaction: 

• Regular feedback surveys or scorecards from key manufacturer partners to gauge satisfaction with communication, insights, and overall partnership effectiveness.
  Target: Achieve a manufacturer satisfaction score of 85%+.

Retention Rate of Manufacturer Partners:

• Retaining long-term manufacturer partnerships. A high retention rate reflects successful relationship management and mutual growth.
  Target:95%+ retention rate with key manufacturer partners.

Application Closing Date
28th March, 2025.