Ad Specialist at Mavin Records

Mavin Records is Africa's leading entertainment company. Mavin Records is a Nigerian music corporation record label founded by record producer and recording artist Don Jazzy on 8 May 2012. The label's inception came to fruition following the closure of Mo' Hits Records, a record label owned by the aforementioned producer and D'banj.

We are recruiting to fill the position below:

Job Title: Ad Specialist

Location: Lagos
Employment Type: Full-time

Job Description

• Mavin’s Ad Specialist is responsible for developing, managing, and optimizing paid advertising campaigns across digital platforms to drive brand awareness, engagement, and conversions. 
• This role demands a data-driven, creative, and analytical professional who can execute high-impact advertising strategies to maximize ROI.

Just so you know:

• The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. 
• However, the business operates in an environment that demands change, and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not a permanent, definitive, and exhaustive statement.
• As the Ad Specialist, you will be responsible for creating and executing digital advertising strategies that align with Mavin’s business and marketing objectives. 
• You will work closely with the marketing, content, and business development teams to ensure campaigns effectively reach target audiences and deliver measurable success.

Responsibilities
Ad Campaign Strategy & Execution

• Develop and execute digital advertising strategies across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, Twitter, and other relevant ad networks.
• Optimize ad campaigns for maximum reach, engagement, and conversion based on business objectives.
• Design and implement A/B testing strategies to improve ad performance and targeting.
• Work closely with creative teams to develop compelling ad creatives, copy, and landing pages that enhance conversion rates.

Performance Tracking & Optimization

• Continuously monitor ad performance and make data-driven adjustments to improve key metrics such as CTR, CPC, CPA, and ROAS.
• Conduct regular analysis and generate reports detailing campaign performance and insights.
• Utilize tracking tools such as Google Analytics, Facebook Pixel, and UTM parameters to measure ad effectiveness.
• Optimize bidding strategies, audience segmentation, and targeting techniques for efficiency.

Audience Targeting & Segmentation

• Conduct audience research to refine targeting and improve ad relevancy.
• Develop retargeting strategies to re-engage potential customers and increase conversions.
• Leverage first-party data, CRM insights, and lookalike audiences to enhance ad targeting.

Budget & ROI Management

• Manage advertising budgets efficiently to maximize ROI.
• Allocate budget across different platforms based on performance trends and business priorities.
• Forecast and report on expected versus actual campaign results and spending.

Industry Trends & Best Practices

• Stay updated with the latest trends in digital advertising, algorithm changes, and best practices.
• Experiment with emerging ad formats, targeting techniques, and platform updates.
• Provide recommendations for innovative advertising approaches to stay ahead of competitors.

Other Administrative Duties Include:

• Collaborate with internal teams to align ad strategies with content and marketing initiatives.
• Prepare weekly and monthly reports summarizing campaign performance and key learnings.
• Ensure compliance with platform advertising policies and brand guidelines.
• Maintain relationships with ad platform representatives and stay informed about new features and opportunities.

Preferred Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in digital advertising, media buying, or performance marketing.
• Proven track record of managing and optimizing digital ad campaigns across multiple platforms.
• Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, and YouTube advertising.
• Proficiency in Google Analytics, Facebook Pixel, and conversion tracking tools.
• Exceptional analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Experience with programmatic advertising and influencer marketing campaigns is a plus.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
• Strong communication and collaboration skills to work effectively with cross-functional teams.

Why You Should Be A Mavin

• oin a leading entertainment company with a strong influence on the global stage.
• Work with top-tier talent and creative teams, shaping the future of African entertainment.
• Be part of a dynamic and innovative team, with opportunities for career growth and development.

Application Closing Date
Not Specified.