Consumer Insights Manager at GBfoods Africa

GBfoods Africa - Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey. Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are recruiting to fill the position below:

Job Title: Consumer Insights Manager

Location: Lagos, Nigeria
Department: BU Nigeria
Discipline: Marketing
Work modality: Hybrid
Reporting to: The Consumer Insights Director, Africa

Job Description

• The Consumer Insights Manager’s scope of responsibility covers three key areas: Consumer and Shopper Insight, Retail and Markey trends. 
• The Consumer Insights manager will take responsibility for proactive identifying and driving consumer insights into marketing and business strategy resulting in consumer satisfaction and consequent business growth.

Key Responsibilities

• Administers the design, implementation and monitoring of research studies via external market research companies.
• Coordinates activity with external market research companies such as development of clear market research agency briefings, negotiations with agencies based on a defined budget, supervision of the research process.
• Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
• Takes responsibility for identifying longer-term consumer needs, motivations and opportunities.
• To be a key contact and support all internal clients and providing them with analysis and actionable recommendations based on ad hoc and tracking data.
• This role has a strong focus on New Product Development, innovation and brand and the incumbent will develop an understanding of consumers.
• New Products development research (ideas, concept, product, pack, pricing…)
• Leading opportunity identification and sizing to influence innovation
• Thought leadership in strategy development and business planning Learning & Development (L&D)

Requirements

• HND/BSc in Market Research, Marketing, Psychology, Statistics or other business-related qualification. A relevant certification is a plus.
• Seven years market research experience, preferably from agency and multi-national consumer goods sector.
• Knowledge of market research and in-market data.
• Solid project management skills
• Dynamic person, strategic Thinking and thought Leadership
• Strong interpersonal skills and excellent team player
• Drive complex analysis to completion with minimal guidance and then synthesize and communicate insights
• Ability to articulate with strong presentation and communication abilities
• Expertise with key Marketing research techniques, Market analysis, Market segmentation research.

What can you expect from us?

• You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online