Marketing Manager at Goonite (NG) Hygiene Product FZE

Goonite (NG) Hygiene Product FZE is a fast-growing manufacturing and distribution company known for its premium brands: Lebrace Diapers and Besense Sanitary Pads located in Lekki axis.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Ojota, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a dynamic, results-driven Marketing Manager to lead and execute our marketing strategies for our diaper and sanitary product lines. 
• The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, customer engagement, revenue growth and promote the company’s products. 
• This role involves market research, brand positioning, sales collaboration, advertising and requires a blend of creativity, analytical thinking, and a deep understanding of consumer behavior within the hygiene product sector.
• The ideal candidate will have experience in FMCG (Fast-Moving Consumer Goods) marketing and a strong understanding of the hygiene product industry.

Key Responsibilities
Marketing Strategy Development:

• Create and implement comprehensive marketing strategies for Goonite’s diaper and sanitary product lines.
• Analyze market trends, customer needs, and competitor activities to identify opportunities and threats in the market.
• Drive brand positioning, product messaging, and differentiation to resonate with target audiences.

Brand Management:

• Ensure consistent brand messaging and tone across all marketing channels, maintaining a unified brand identity.
• Oversee the development of creative materials, including advertisements, brochures, digital assets, and packaging.
• Develop and manage the marketing budget for diapers and sanitary products, ensuring cost-efficient allocation of resources.
• Track spending, optimize marketing investments, and report on the effectiveness of marketing campaigns.

Consumer Insights & Market Research:

• Conduct regular consumer surveys and focus groups to gather insights into product performance, customer preferences, and emerging trends.
• Analyze sales data and customer feedback to identify opportunities for product improvements or new product development.
• Use data-driven decision-making to refine marketing strategies and improve ROI.
• Conduct brand audits and market research to ensure Goonite products are perceived positively in the marketplace.

Campaign Planning & Execution:

• Plan, execute, and optimize marketing campaigns (online and offline) to generate demand, increase product visibility, and boost sales.
• Lead promotional initiatives, product launches, and seasonal marketing efforts.
• Work closely with cross-functional teams (sales, customer service) to ensure alignment of objectives and deliverables.

Digital Marketing & Social Media:

• Manage digital marketing efforts, including SEO, SEM, email marketing, and content marketing strategies for both diapers and sanitary products.
• Oversee social media campaigns to increase engagement, brand loyalty, and awareness on platforms like Instagram, Facebook, and TikTok.
• Monitor key performance metrics (KPIs) and adjust campaigns based on performance analytics.

Partnerships & Collaboration:

• Foster relationships with key stakeholders, including retail partners, influencers, and industry experts.
• Negotiate and collaborate on co-marketing efforts with distribution channels and third-party organizations.

Leadership & Team Management:

• Lead a team of marketing professionals, providing mentorship, guidance, and career development opportunities.
• Foster a collaborative work environment and encourage creative thinking within the team.
• Work closely with senior leadership to communicate campaign results, strategic direction, and market opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in marketing, with at least 1+ years in a leadership role within the consumer goods, hygiene, or FMCG (Fast-Moving Consumer Goods) sector.
• Experience in the diaper and sanitary product category or related consumer health and wellness products is highly preferred.
• Creative, innovative, and proactive with a passion for marketing and brand building.
• Proven track record of successful marketing campaigns, from concept to execution, delivering measurable results.
• Strong analytical skills and the ability to interpret and leverage market data and consumer insights.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong leadership and team-building skills with the ability to motivate and inspire cross-functional teams.

Key Skills:

• Strategic thinking and problem-solving.
• Digital marketing and e-commerce proficiency.
• Brand management and product lifecycle knowledge.
• Market research and consumer insights expertise.
• Strong organizational and project management skills.
• Proficiency in marketing software/tools.
• Collaboration and cross-functional team management.

Application Closing Date
2nd April, 2025.