Promoter Supervisor at SIMS Nigeria Limited

SIMS Nigeria Limited is an electronics company that specializes in the sale, marketing, distribution and assembly of different brands of products such as air-conditioners, televisions, gas cooker, referigerators, generators, sound systems, phones, etc.

We are recruiting to fill the position below:

Job Title: Promoter Supervisor

Location: Lagos
Employment Type: Full-time
Reports To: Sales Operations Manager
Dotted Line: NSM Modern Trade & NSM Trade

Job Summary

• The Promoter Supervisor will be responsible for driving product visibility, brand awareness, and sales growth of consumer electronics in modern trade (supermarkets, hypermarkets, and retail chains) and general trade (distributors, independent retailers, and open markets) across Nigeria. 
• The role involves recruiting, training, and managing a team of in-store promoters to ensure strong product visibility, excellent customer engagement, and effective execution of trade marketing strategies.

Key Responsibilities
Promoter Management & Performance Supervision:

• Recruit, train, and manage a team of sales promoters and merchandisers across key retail and trade locations.
• Develop and implement sales pitch strategies for promoters to maximize product sales.
• Monitor and evaluate promoter performance through KPIs such as sales volume, foot traffic engagement, and conversion rates.
• Ensure promoters are properly trained on product features, sales techniques, and customer engagement strategies.

Market & Trade Channel Visibility:

• Oversee merchandising activities, product displays, and point-of-sale branding to ensure strong in-store visibility.
• Ensure brand compliance in modern trade outlets, including correct shelf positioning and planogram execution.
• Collaborate with marketing and sales teams to deploy and manage promotional campaigns, in-store activations, and product demonstrations.

Trade Marketing Execution:

• Plan and execute in-store promotions, activations, and roadshows to drive consumer engagement.
• Work closely with retailers and trade partners to negotiate prime positioning for promotional campaigns.
• Monitor and analyze the impact of promotional activities to optimize future campaigns.

Retail & Distributor Engagement:

• Build and maintain strong relationships with modern trade retailers, general trade distributors, and key accounts to enhance brand loyalty.
• Provide market intelligence reports on competitor activities, pricing trends, and customer feedback.
• Ensure sales promoters effectively communicate product benefits to customers, leading to increased sales and brand preference.

Inventory & Sales Operations Support:

• Ensure adequate stock availability in assigned retail locations to prevent stockouts.
• Work with sales and supply chain teams to track inventory movement and sales trends.
• Identify fast-moving and slow-moving products and provide recommendations to improve sales.

KPIs & Performance Metrics

• Sales Conversion Rate: Percentage of customers engaged by promoters who make a purchase.
• Product Visibility Score: Execution of planograms, branding materials, and display compliance in retail stores.
• Promoter Productivity: Sales performance per promoter, including customer engagement and upselling success.
• Retailer & Distributor Satisfaction: Positive feedback from trade partners and improved store-level support.
• Promotional Campaign Impact: Success of activations measured through sales uplift, customer participation, and brand recall.

Qualifications & Experience

• Bachelor’s degree or HND in Marketing, Business Administration, Sales, or a related field.
• Minimum of 4–6 years of experience in sales promotion, trade marketing, or retail sales within the consumer electronics or FMCG industry.
• Previous experience in managing sales promoters, merchandisers, or field sales teams is required.
• Strong understanding of the Nigerian modern trade and general trade landscape.
• Experience in executing in-store activations, product demonstrations, and retail branding initiatives.

Required Skills:
Sales & Promotional Expertise:

• Ability to drive sales performance through effective promoter engagement and in-store execution.
• Proven experience in executing trade promotions, in-store activations, and product launch campaigns.
• Strong negotiation skills to secure brand positioning, in-store visibility, and promotional deals.

Leadership & Team Management:

• Ability to lead, coach, and motivate a team of sales promoters and merchandisers.
• Strong communication and interpersonal skills to engage with retailers, sales teams, and trade partners.
• Experience in setting KPIs, monitoring performance, and driving continuous improvement.

Trade Marketing & Market Intelligence:

• Strong understanding of trade marketing principles, customer engagement strategies, and in-store sales conversion techniques.
• Ability to analyze market trends, competitor activities, and consumer buying behavior.
• Proficiency in using Excel, CRM tools, and reporting software for sales tracking and performance analysis.

Problem-Solving & Adaptability:

• Ability to resolve issues related to low promoter performance, stock shortages, and retail space negotiations.
• Strong adaptability to market changes, competitor activities, and evolving consumer preferences.
• Excellent organizational and time management skills, with the ability to manage multiple store locations and teams efficiently.

Application Closing Date
20th March, 2025.