SEO & SEA Mastery Training & Internship at Refonte Learning

Refonte Learning is a dynamic Ed-Tech division of Refonte Private Limited, dedicated to empowering individuals and businesses in the digital age. We offer industry-relevant IT training programs in Python, SQL, Tableau, and Advanced Excel, along with hands-on projects and internships through our unique Global Training & Internship Program (OGTIP). Additionally, we provide cutting-edge digital marketing solutions to help businesses achieve their growth objectives.

Applications are invited for:

Title: SEO & SEA Mastery Training & Internship

Location: Ethiopia
Employment Type: Internship

About the Program

• Our SEO & SEA Mastery Training & Internship Program is designed for aspiring digital marketers who want to gain hands-on experience in search engine optimization (SEO) and search engine advertising (SEA).
• This program provides in-depth training on organic search strategies, paid advertising techniques, keyword research, analytics, and campaign management, followed by real-world application through an internship.

Key Responsibilities
During the training phase, participants will:

• Learn the fundamentals of SEO, including on-page, off-page, and technical SEO.
• Understand the principles of SEA, including Google Ads and PPC strategies.
• Gain knowledge of keyword research, content optimization, and link-building techniques.
• Develop skills in using SEO and SEA tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Explore conversion rate optimization (CRO) and A/B testing.
• Get introduced to data analysis and reporting for campaign performance tracking.

During the internship phase, participants will:

• Assist in implementing SEO best practices for websites and content.
• Conduct keyword analysis and optimize pages for search engines.
• Develop and manage paid search campaigns on Google Ads and other platforms.
• Monitor and analyze performance metrics to optimize digital marketing strategies.
• Research industry trends and competitor activities to improve SEO and SEA strategies.
• Document findings, best practices, and campaign performance reports.

Requirements

• Currently enrolled in or recently graduated from a degree program in Marketing, Digital Marketing, Business, or a related field.
• Basic understanding of search engine optimization and digital advertising concepts.
• Familiarity with Google Ads, Google Analytics, and SEO tools is a plus.
• Strong analytical and problem-solving skills.
• Ability to work both independently and as part of a team.

Application Closing Date
Not Specified.