Marketing Manager at Agurate Online Limited

Agurate Online Limited (Agu.ng) is a nationally recognized fashion retailer owned and managed by Agurate Online Limited. Agurate Online Limited was incorporated under the Nigerian laws by the Corporate affairs commission in August 2015. We’re passionate about Fashion retail both online and offline – and it goes way beyond fashion.

At Agu.ng, fashion is a way of life. We provide the best fashion materials and accesories. We are located in Onitsha Mall, Enugu mall, Novare mall lekki, Novare Gateway Mall Abuja and Circle mall Osapa. As we strive to bring your lovely fashion to your neighborhood, you can always shop on our website. We differentiate ourselves through a combination of unique designs and styles merged with unequaled standards of quality and authenticity.

We are recruiting to fill the position below:

Job Title: Marketing Manager 

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

Job Description

• The Marketing Manager will lead Agu.ng’s marketing efforts across both physical retail stores and e-commerce platforms. 
• The ideal candidate will be responsible for developing and executing traditional and digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• This role requires a deep understanding of the retail space, consumer behavior, and integrated marketing strategies to position the brand as a leader in the market.

Key Responsibilities

• Develop and execute comprehensive marketing plans to increase brand visibility, attract new customers, and retain existing ones by aligning marketing strategies with business objectives to drive sales growth across physical stores and online platforms.
• Define and manage Agu.ng’s unique selling proposition (USP) to differentiate it in the competitive fashion retail landscape.
• Lead the execution of seasonal, promotional, and influencer marketing campaigns and oversee the development of print ads, in-store promotions, and outdoor advertising to drive foot traffic in the retail stores and sales across the online platform.
• Collaborate with store managers to create marketing activations, events, and pop-up experiences to enhance customer engagement.
• Develop partnerships with traditional media outlets, including radio, TV, and magazines, to maximize brand exposure.
• Lead social media strategy (Instagram, Facebook, TikTok, Twitter, etc.), ensuring engaging and brand-aligned content. Optimize and execute SEO, SEM, Google Ads, and email marketing campaigns to increase online traffic and conversions.
• Develop influencer and affiliate marketing strategies to boost brand advocacy and digital reach.
• Collaborate with sales, operations and e-commerce teams to align marketing initiatives with business needs, develop and manage the marketing budget, ensuring cost-effective strategies that maximize ROI.

Key Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably in retail, fashion retail, luxury, e-commerce or related industry
• Proven track record of developing and executing successful marketing campaigns across traditional and digital platforms.
• Strong understanding of retail store marketing, customer journeys, and digital commerce strategies.
• Expertise in Google Analytics, Meta Business Suite, SEO, PPC, CRM tools, and influencer marketing.
• Excellent leadership, communication, and project management skills.
• Ability to analyze market trends, customer behavior, and sales data to drive marketing strategies.

Application Closing Date
31st March, 2025.

Method of Application
Interested and qualified candidates should send their CV and Career portfolio to: Careers@agu.ng using the Job Title as the subject of the mail.