Growth and Engagement Officer at ThePush Consulting

ThePush Consulting is a team of visionaries and problem-solvers specializing in Strategy, Communications, and People Development. We’re passionate about driving growth and creating impact through innovative products and experiences. Whether launching new ideas or refining existing ones, we craft practical strategies to help our clients succeed. Collaboration and understanding are at the heart of everything we do.

We are recruiting to fill the position below:

Job Title: Growth and Engagement Officer

Location: Lekki Phase 1, Lagos
Employment Type: Full Time

Job Description

• This role involves developing and executing strategies to attract new learners, retain existing users, and enhance their overall experience through targeted content, community-building initiatives, and data-driven decision-making. 
• Additionally, the role will encompass product management, project management, and ensuring that communities actively engage with the product.

Key Responsibilities
Sales and Growth:

• Develop and execute sales strategies to increase product adoption and revenue.
• Identify new market opportunities and build partnerships to expand reach.
• Optimize user acquisition funnels by analyzing data on learner behavior, enrollment trends, and campaign performance.
• The Growth and Engagement Officer at ThePush School will be responsible for expanding the user base, increasing engagement, driving sales, and fostering a strong learning community. 

User Acquisition:

• Develop and implement strategies to attract new learners through targeted digital marketing campaigns, social media outreach, and strategic partnerships.
• Collaborate with marketing teams to create compelling content and messaging that resonates with prospective users.

User Engagement:

• Design and execute engagement initiatives that enhance learner participation and retention, including gamification, personalized communication, and interactive learning experiences.
• Create and distribute high-quality content (blog posts, newsletters, social media updates) to keep users informed and engaged.
• Monitor user feedback, analyze engagement metrics, and adjust strategies to improve learner experience.

Community Building:

• Develop and manage online communities for learners, fostering peer-to-peer learning and interaction.
• Moderate discussions, respond to queries and ensure a positive and supportive learning environment.
• Organize virtual and in-person events such as webinars, Q&A sessions, and networking opportunities to strengthen the community.

Product and Project Management:

• Work closely with product development teams to ensure the learning platform meets user needs and expectations.
• Manage projects related to product updates, new feature rollouts, and engagement campaigns.
• Coordinate cross-functional efforts to ensure seamless execution of growth strategies.

Data Analysis and Reporting:

• Track key performance metrics for user growth, engagement, retention, and conversion rates.
• Conduct data-driven assessments to identify areas of improvement and optimize engagement strategies.
• Prepare and present regular reports to stakeholders, offering insights and recommendations.

Collaboration:

• Work closely with product development, sales, content creators, and marketing teams to align engagement strategies with business goals.
• Partner with educational institutions, influencers, and industry experts to expand ThePush School’s reach.

Key Requirements

• Experience in driving sales and managing revenue growth within a digital or learning platform.
• Strong project management skills to oversee multiple initiatives effectively.
• Ability to develop and execute user engagement strategies that enhance learner retention.
• Proficiency in social media management, email marketing, and content creation for an EdTech audience.
• Experience in building and managing online learning communities.
• Understanding of SEO, paid advertising, and analytics tools.
• Ability to interpret user data and leverage insights to optimize growth strategies.
• Experience with Google Analytics, CRM systems, and learning management platforms.
• Strong written and verbal communication skills for engaging with learners across multiple platforms.
• Passion for education, technology, and creating impactful learning experiences.

Why Join Us?

• ThePush by JivaGate Media Enterprise is at the forefront of digital learning, providing learners with practical skills and knowledge to succeed in their careers. 
• As a Growth and Engagement Officer, you will play a pivotal role in shaping our learning community, driving user engagement, and ensuring a rewarding experience for all learners.
• If you are passionate about education, digital engagement, and community building, we’d love to hear from you.

Application Closing Date
11th April, 2025.