Digital Platforms Associate at a Cutting-Edge Educational Institution - Remote

A cutting-edge educational institution dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Digital Platforms Associate

Location: Remote
Employment Type: Contract

About the role

• We're looking for a motivated and results-oriented Digital Platforms to lead our social media strategy, leads and customer acquisition and elevate our online presence.
• This role is a blend of creativity, strategic thinking, and analytical expertise, focusing on content creation, community engagement, paid advertising, lead generation, conversion, and feedback analysis. Your efforts will play a crucial role in strengthening our brand presence and building meaningful connections with our audience.

Key Responsibilities
Social Media Strategy & Content Management:

• Design and execute robust social media strategies aligned with business goals.
• Develop, curate, and manage compelling content across platforms (Instagram, Twitter, LinkedIn, Facebook, Whatsapp and Slack).
• Maintain an organized content calendar to ensure timely and consistent posting.
• Craft engaging copy tailored to our brand voice and style.
• Build an email newsletter and grow the subscriber community
• Collaborate with the design team to produce high-quality, on-brand marketing materials.

Community Management:

• Serve as the brand's voice across all social platforms
• Monitor and manage all social media communications, ensuring timely responses to comments, messages, and mentions on Slack
• Foster meaningful relationships with followers and industry influencers
• Organize and coordinate activities like Webinars, AMAs (Ask me anything), Engagement Activities and Initiatives etc.

Paid Social Media Advertising:

• Plan and execute paid social media campaigns across multiple platforms
• Manage advertising budgets and allocate spend effectively
• Create and optimize ad copies, visuals, and targeting strategies
• Monitor campaign performance and adjust strategies for optimal results
• Conduct A/B testing to improve campaign effectiveness

Lead Generation & Conversion:

• Design and execute lead generation campaigns across paid search, display, and social media platforms.
• Develop targeted email marketing campaigns to nurture and convert leads.
• Build and manage lead scoring systems to prioritize prospects - Track, analyze, and report on lead generation performance to improve conversion rates.
• Optimize campaigns for ROI and lead quality.
• Work closely with sales teams to align lead generation efforts with sales goals.

Feedback Analysis:

• Analyse positive/negative social feedback using metrics, keyword tags/classification
• Review feedback from the community, potential users ane customers
• Craft Feedback Review and Action Reports

Analytics & Reporting:

• Track and analyze social media metrics and KPIs
• Prepare regular performance reports and presentations
• Identify trends and insights to improve social media strategy
• Monitor competitor activities and industry trends

Adhoc:

• Support ad-hoc task

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in social media management, marketing
• Proven track record of growing social media audiences, engagement, and acquiring leads and customers
• Experience with paid social media advertising on major platforms
• Strong copywriting and editing skills
• Familiarity with AI tools and workflows
• Proficiency in social media management tools and use of AI in daily workflow.
• Strong analytical skills and experience with social media analytics tools.

Salary
N100,000 - N150,000 Monthly.

Application Closing Date
April 31, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online