Head of Marketing at Ivee Consulting Limited

Ivee Consulting provides expert solutions in manpower, event management, and real estate, driven by exceptional service and long-term partnerships.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time
Reports To: Chief Executive Officer (CEO)
Department: Marketing

Job Summary

• The Head of Marketing will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the company. 
• This role requires expertise in digital marketing, brand positioning, customer engagement, and data-driven decision-making within the fintech industry. 
• The ideal candidate will lead a high-performing marketing team to implement innovative campaigns and optimize marketing performance.

Key Responsibilities
Marketing Strategy & Brand Development:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Build and strengthen the company’s brand identity and market positioning.
• Oversee market research and competitor analysis to identify growth opportunities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness.

Digital & Growth Marketing:

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Drive customer acquisition and retention strategies through data-driven campaigns.
• Optimize digital channels to enhance user engagement and lead generation.
• Implement performance marketing strategies to maximize ROI.

Product Marketing & Customer Engagement:

• Collaborate with product and sales teams to create compelling go-to-market strategies.
• Develop customer insights and personas to tailor marketing messages.
• Enhance customer experience through targeted campaigns and engagement initiatives.
• Oversee content creation, including blogs, newsletters, and educational materials.

Public Relations & Corporate Communications:

• Manage public relations efforts to enhance brand credibility and media presence.
• Develop communication strategies for press releases, partnerships, and sponsorships.
• Represent the company at industry events, conferences, and media engagements.
• Maintain strong relationships with media, influencers, and industry stakeholders.

Team Leadership & Budget Management:

• Lead, mentor, and develop the marketing team to achieve business goals.
• Oversee marketing budgets, ensuring cost-effective allocation of resources.
• Work closely with cross-functional teams to align marketing with business objectives.
• Stay updated on fintech trends, emerging technologies, and industry best practices.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of experience in marketing leadership roles, preferably in fintech or financial services.
• Proven track record in digital marketing, brand management, and customer acquisition.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent leadership, strategic thinking, and communication skills.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.

Preferred Experience:

• Experience scaling marketing efforts in a high-growth fintech startup.
• Knowledge of regulatory and compliance requirements in financial marketing.
• Strong network within the fintech, banking, and payments industry.

Application Closing Date
31st March, 2025.