B2B Marketing Lead at a Leading All-in-one Fraud and Compliance Platform - the People Practice

The People Practice - Our client, a leading all-in-one fraud and compliance platform for financial institutions and fintech, is recruiting to fill the position below:

Job Title: B2B Marketing Lead

Location: Lagos
Employment Type: Full-time

Description

• Our client is looking for a data-driven, execution-focused B2B Marketing Lead who will own and optimize the organization’s marketing efforts to accelerate customer acquisition and expansion. The ideal candidate will have experience in B2B SaaS marketing, demand generation and content marketing, with a strong understanding of how to attract and engage compliance professionals, financial institutions, and fintech.
• This role requires a combination of strategy, creativity, and hands-on execution to build and scale marketing programs that drive measurable business impact.

Responsibilities
Growth & Demand Generation:

• Develop and execute customer acquisition strategies to increase inbound leads and sales pipeline.
• Optimize marketing funnels and campaigns to improve lead conversion rates through email marketing, LinkedIn, SEO, and paid campaigns.
• Leverage data-driven insights to experiment with low-cost, high-impact growth tactics.
• Develop and manage account-based marketing (ABM) campaigns for key enterprise prospects.

Thought Leadership & Content Strategy:

• Own and execute the organization's content strategy, including blog posts, whitepapers, newsletters, case studies, and reports.
• Create compelling narratives that position the organization as a thought leader in AML, fraud prevention, and compliance.
• Manage and grow the organization’s LinkedIn presence, engaging compliance professionals with high-value content.
• Collaborate with subject matter experts to develop industry reports, guides, and insights.

Event & Community Marketing:

• Plan and execute webinars, closed-door roundtables, and compliance summits to generate leads and build brand authority.
• Drive engagement in the organization compliance community, fostering discussions around AML, fraud prevention, and regulatory compliance.
• Work closely with the sales team to leverage events for lead generation and brand positioning.

Marketing Analytics & Optimization:

• Track, analyze and report on key marketing metrics, including MQLs, SQLs, and campaign performance.
• Continuously test and refine marketing strategies based on performance data.
• Manage marketing automation and CRM tools to streamline lead nurturing and customer engagement.

Qualifications

• Minimum of 3+ years of experience in B2B marketing, growth marketing, or demand generation, preferably in SaaS, fintech, or regtech.
• Proven ability to drive customer acquisition through content, digital marketing, and lead generation strategies.
• Strong understanding of financial institutions, fintech and compliance professionals.
• Data-driven mindset with expertise in Google Analytics, HubSpot (or similar CRM), and marketing automation tools.
• Experience with LinkedIn marketing, SEO, email marketing, and paid campaigns.
• Ability to collaborate cross-functionally with sales, product, and customer success teams.
• Self-starter with a track record of success in fast-paced, resource-constrained environments.
• Experience in compliance, AML, or regulatory tech marketing and building B2B communities from scratch.
• A track record of marketing SaaS products to financial institutions.
• Experience scaling marketing in an early-stage startup

Must Have Skills:

• Strong communication and collaboration skills.
• Excellent attention to detail, creativity, and storytelling skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.

Application Closing Date
16th May, 2025.