Experienced Digital Marketer - Online Course Sales at Refonte Learning

Refonte Learning is a dynamic Ed-Tech division of Refonte Private Limited, dedicated to empowering individuals and businesses in the digital age. We offer industry-relevant IT training programs in Python, SQL, Tableau, and Advanced Excel, along with hands-on projects and internships through our unique Global Training & Internship Program (OGTIP). Additionally, we provide cutting-edge digital marketing solutions to help businesses achieve their growth objectives.

We are recruiting to fill the position below:

Job Title: Experienced Digital Marketer - Online Course Sales

Location: Nigeria
Employment Type: Contract

Main Mission

• As an Experienced Digital Marketer for Online Course Sales, you will be responsible for developing and executing effective marketing strategies to increase the visibility, appeal, and sales of online courses.
• You will work closely with educational and sales teams to ensure a smooth and engaging experience for potential learners.

Key Responsibilities

• Campaign Development and Management:

  • Develop and implement lead acquisition strategies across digital channels (email marketing, social media ads, Google Ads, SEO, etc.).
  • Manage and optimize paid advertising campaigns on social media platforms (Facebook, Instagram, LinkedIn, YouTube) and Google Ads.
  • Create effective sales funnels to convert leads into customers.
  • Set KPIs for performance (CPC, CPL, ROI) and analyze results to optimize campaigns.

• Content Creation and Communication Support:

  • Write compelling copy for sales pages, email campaigns, ads, and social media posts.
  • Collaborate with the creative team to design visuals and videos to promote courses.
  • Design and update landing pages to enhance conversion rates.

• Analytics and Reporting:

  • Analyze campaign performance data (Google Analytics, CRM, etc.) to adjust marketing strategies.
  • Track the customer lifecycle: acquisition, engagement, and retention.
  • Provide regular performance reports to the marketing and sales teams.

• Customer Retention:

  • Develop strategies for re-engagement and retention of previous customers to encourage additional course purchases.
  • Implement nurturing campaigns to guide customers through their learning journey.

• Competitive Research and Market Trends:

  • Continuously monitor industry trends and competitors in the online course market.
  • Suggest improvements and innovations to integrate into course offerings.

• Cross-Department Collaboration:

  • Work with content teams to ensure courses are properly positioned in the market.
  • Coordinate with technical teams for platform management and course delivery.

Profile Requirements

• Experience: Minimum 5 years of experience in digital marketing, preferably in the online education or e-learning industry.
• Technical Skills:
  • Proficiency in managing advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  • Experience using CRM software (HubSpot, Salesforce, etc.) and marketing automation tools (Mailchimp, ActiveCampaign, etc.).
  • Strong understanding of SEO, SEM, and web analytics (Google Analytics, etc.).
  • Familiarity with online course platforms (Teachable, Thinkific, Kajabi, etc.).
• Creative and Writing Skills: Excellent ability to write impactful content for diverse target audiences.
• Analytical Mindset: Ability to analyze data and make decisions based on insights.
• Team Collaboration: Ability to work effectively with cross-functional teams (content, technical, sales, etc.).
• Personal Qualities: Proactive, autonomous, problem-solving mindset, and results-driven.

Preferred Qualifications:

• Experience in selling high-value online courses (continuing education, certification, coaching).
• Knowledge of content creation tools (Canva, Adobe Suite, etc.).
• Expertise in managing online community engagement (Facebook, LinkedIn, YouTube, etc.).

We Offer

• Competitive Salary: USD1000 - USD2000 monthly and benefits based on the profile.
• A dynamic and collaborative work environment.
• The opportunity to work on exciting projects with a direct impact on the company’s growth.

Application Closing Date
Not Specified.