Senior Social Media Strategist at Pulse Picks

Pulse Picks is an innovative content-commerce platform that provides trusted recommendations, product reviews, and curated deals to help users make informed purchasing decisions. We combine expert insights, engaging multimedia content, and real user feedback to deliver a comprehensive guide for African consumers across diverse product categories such as beauty, lifestyle, technology, and fashion.

Our mission is to build a trusted ecosystem where users can discover the best products and services tailored to their needs, differentiating ourselves through expert insights, engaging multimedia content, and a deep understanding of African markets. By leveraging Pulse’s extensive reach, creative storytelling expertise, and a deep understanding of local markets, Pulse Picks connects brands with a highly engaged audience, creating meaningful experiences that drive value for both consumers and businesses.

We are recruiting to fill the position below:

Job Title: Senior Social Media Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• Pulse Picks is looking for a Senior Social Media Strategist who is deeply versed in social media strategy, audience engagement, and content direction. 
• This role is critical in defining what we talk about, what we drive, and how we connect with our audience across platforms.
• The ideal candidate will set the monthly content direction, ensuring it aligns with platform trends, audience interests, and business goals. Working alongside dedicated content creators,
• this person will craft and execute a data-driven strategy that drives audience growth, engagement, and conversions.
• This role requires a social-first thinker who can blend creativity with analytics, leveraging research, trends, and audience insights to shape Pulse Picks’ content and brand identity.

Key Responsibilities

• Develop and execute Pulse Picks’ monthly content strategy, ensuring it aligns with audience trends and business objectives.
• Define the overarching social media strategy, setting priorities for engagement, reach, and content themes.
• Own and refine the brand’s voice, ensuring all content is on-brand, impactful, and optimised for different platforms.
• Lead audience growth initiatives, ensuring content is designed to attract, retain, and engage users.
• Stay ahead of trends, analysing platform algorithms and audience behaviours to optimise content performance.
• Collaborate with dedicated creators to ensure high-quality, engaging, and social-first content.
• Use research and data insights to drive decisions, continuously optimising content for engagement and conversion.
• Work with marketing and sales teams to ensure content aligns with revenue-generating opportunities.
• Act as the main point of creative contact for brand partnerships, ensuring collaborations align with Pulse Picks’ creative vision.
• Identify new content formats and platforms that can enhance engagement and audience reach.
• Mentor and guide content creators, ensuring consistency in execution and adherence to best practices.

Skills and Qualifications

• Bachelor's Degree in relevant fields with 4 years work experience.
• Deep expertise in social media strategy, audience engagement, and content growth.
• Proven track record in content strategy, digital marketing, or social-first brand building.
• Experience in trendspotting, audience research, and performance optimisation for social media content.
• Strong understanding of platform algorithms, engagement tactics, and content virality.
• Ability to translate audience insights into actionable content strategies.
• Experience leading cross-functional teams and collaborating with content creators, marketers, and business teams.
• A data-driven mindset, with the ability to measure success and refine approaches accordingly.
• Strong communication and storytelling skills, with the ability to articulate a vision and rally teams around it.

Application Closing Date
18th April, 2025.