Senior Writer, Pulse Picks at Pulse Picks

Pulse Picks is an innovative content-commerce platform that provides trusted recommendations, product reviews, and curated deals to help users make informed purchasing decisions. We combine expert insights, engaging multimedia content, and real user feedback to deliver a comprehensive guide for African consumers across diverse product categories such as beauty, lifestyle, technology, and fashion.

Our mission is to build a trusted ecosystem where users can discover the best products and services tailored to their needs, differentiating ourselves through expert insights, engaging multimedia content, and a deep understanding of African markets. By leveraging Pulse’s extensive reach, creative storytelling expertise, and a deep understanding of local markets, Pulse Picks connects brands with a highly engaged audience, creating meaningful experiences that drive value for both consumers and businesses.

We are recruiting to fill the position below:

Job Title: Senior Writer, Pulse Picks 

Location: Lagos
Employment Type: Full-time

Job Description

• We are seeking an experienced Senior Writer to join the Pulse Picks team. As a Senior Writer, you will play a critical role in creating engaging, insightful, and high-quality content that aligns with our mission to inform, inspire, and connect our audience. 
• You will collaborate closely with our editorial, creative, and commercial teams to craft stories that drive engagement and align with Pulse Picks' content strategy.

Key Responsibilities
Content Creation:

• Write well-researched, engaging, and original articles tailored to the Pulse Picks audience.
• Develop product reviews, buying guides, recommendations, and trend-driven content across multiple categories, including beauty, lifestyle, technology, and fashion.
• Craft SEO-optimized content that drives traffic and enhances Pulse Picks' visibility on search engines.

Editorial Excellence:

• Proofread and edit articles to ensure clarity, consistency, and adherence to Pulse's editorial standards.
• Fact-check all content to maintain accuracy and credibility.
• Contribute to developing the Pulse Picks editorial voice, ensuring it resonates with the target audience.

Collaborative Content Planning:

• Work closely with the Editorial Lead to brainstorm, pitch, and execute content ideas.
• Collaborate with the creative and social media teams to align articles with multimedia content.
• Assist in developing content calendars, ensuring timely execution of content deliverables.

Audience Engagement:

• Monitor and analyze content performance metrics to understand audience preferences.
• Adapt writing style and focus based on audience feedback and engagement data.
• Experiment with new content formats and storytelling techniques to captivate and retain the audience.

Mentorship and Leadership:

• Guide junior writers and freelancers, providing constructive feedback to enhance their work.
• Uphold a high standard of writing and serve as a mentor for aspiring writers within the team.

Required Skills & Qualifications

• Bachelor’s Degree in Journalism, Mass Communication, English, or a related field.
• 5+ years of experience in writing and editing, preferably within the digital media, e-commerce, or lifestyle industries.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Proven ability to write compelling, engaging, and SEO-optimized content.
• Deep understanding of various content formats, including long-form articles, listicles, and video scripts.
• Ability to meet tight deadlines, manage multiple tasks, and prioritize effectively.
• Proficiency in content management systems (e.g., WordPress).
• Strong knowledge of African market, trends, and consumer behavior is an advantage.
• Excellent communication and collaboration skills.

Application Closing Date
15th April, 2025.