Head of Marketing at AshLuxury Limited

Ashluxury Limited is one of the leading luxury fashion company in Nigeria carrying some of the word heritage streetwear brands to the convenience of Nigerian consumers. We seek to add value to the society by promoting a lifestyle of refined culture, beauty and elegance.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos

Role Description

• We are seeking a strategic and commercially driven Head of Marketing to lead the marketing function for Ashluxury (owned and partner brands), Ashluxe, and future brands across Africa, with a primary focus on Nigeria.
• This role requires luxury fashion expertise, strong leadership, and a brand-building mindset to drive growth through strategic marketing, creative direction, and commercial alignment. 
• The ideal candidate will oversee a team of Brand Managers, ensuring that marketing calendars and budgets are in place, creative output meets global luxury standards, and marketing efforts contribute to overall business growth.

Responsibilities
Brand Strategy & Leadership:

• Develop and execute marketing strategies for Ashluxury, Ashluxe, and other brands.
• Ensure all marketing efforts are commercially aligned, driving brand awareness, customer engagement, and revenue growth.
• Maintain brand integrity and luxury positioning across all touchpoints. 

Team & Marketing Operations:

• Oversee Brand Managers to ensure marketing calendars, activations, and budgets are well-planned and executed.
• Ensure seamless coordination across brand, retail, and commercial teams.

Creative & Brand Excellence:

• Ensure all creative output aligns with luxury brand aesthetics and global standards.
• Oversee campaign development, content creation, and visual storytelling.

Digital & Growth Marketing:

• Lead digital marketing campaigns to enhance online presence, engagement, and conversion.
• Oversee content creation, influencer collaborations, and social media strategies to drive brand storytelling.
• Optimize SEO, SEM, and paid advertising strategies to increase brand visibility and online sales.

PR, Events & Influencer Strategy:

• Oversee PR, influencer partnerships, and brand activations that elevate brand desirability.
• Ensure all events and experiential marketing initiatives align with luxury standards.
• Secure high-profile brand collaborations, sponsorships, and luxury partnerships to elevate brand desirability
• Oversee press releases, media coverage, and event sponsorships to strengthen PR impact
• Budget Management & Performance Analysis
• Oversee the marketing budget, ensuring efficient allocation of resources.
• Use data-driven insights and key performance metrics (KPIs) to assess campaign effectiveness.
• Prepare reports on marketing performance and ROI for senior management.
• Marketing Communication and Brand Advocacy
• Direct public relations efforts to elevate brand reputation and customer loyalty.
• Manage media relationships and coordinate marketing events to boost brand visibility.
• Oversee the creation of compelling marketing materials that resonate with diverse audiences.
• Harness storytelling to create a strong emotional connection with the brand.
• Leverage social media and influencer partnerships to amplify brand messages.
• Ensure consistent and impactful brand messaging across all communication channels.

Qualification and Key Competencies 

• 7+ years of experience in luxury, fashion, or premium lifestyle brands.
• Strong commercial mindset, with the ability to link marketing strategy to business growth.
• Experience managing regional brand strategy within Nigeria or broader African markets.
• Proven leadership experience in managing Brand Managers and cross-functional teams.
• Strong understanding of luxury brand positioning, creative direction, and storytelling.
• Familiarity with digital marketing, retail activations, and influencer marketing.
• Excellent project management and budget management skills.

Application Closing Date
Not Specified.