Growth Marketer at CredPal Limited

CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.

We are recruiting to fill the position below:

Job Title: Growth Marketer

Location:  Yaba, Lagos
Job type: Full time
Level: Mid - Senior

Purpose of the Job

• We are seeking a strategic and data-driven Growth Marketer to spearhead user acquisition, brand awareness, and customer retention.
• This Growth Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities

• Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness.
• Optimize paid and organic marketing channels, including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships.
• Drive lead generation and conversion through marketing funnels and targeted campaigns.
• Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.
• Utilize CRM, email marketing, and loyalty programs to enhance customer retention.
• A/B test ad creatives, messaging, landing pages, and other marketing assets for performance optimization.
• Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.
• Analyze competitor strategies and market trends to identify growth opportunities.
• Implement marketing automation tools to streamline campaigns and improve efficiency.
• Generate reports and insights to inform business decisions and optimize growth initiatives.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• 3+ years of experience in growth marketing, digital marketing, or performance marketing (preferably in a fintech or high-growth financial service company).
• Proven experience in SEO, paid media, social media marketing, and content marketing.
• Hands-on experience with Google Ads, Meta Ads, SEO tools, CRM platforms, and marketing automation software.
• Strong analytical skills with expertise in data-driven decision-making and campaign performance tracking.
• Ability to execute A/B testing, funnel optimization, and customer segmentation strategies.
• Excellent communication and collaboration skills.
• Experience working with cross-functional teams including sales, product, and design.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong problem-solving skills and a growth mindset to drive continuous improvement.

Benefits

• Competitive salary and benefits package.​
• Professional development and growth opportunities.
• A dynamic and innovative work environment.
• Hybrid work options for flexibility and work-life balance.

Application Closing Date
Not Specified.