Business Director at Alfred and Victoria Associates

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution-based companies. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms, which have been streamlined to meet our customers' needs.

We are recruiting to fill the position below:

Job Title: Business Director

Location: Lagos
Employment Type: Full-time

Job Objectives

• You manage a mix of inbound and outbound marketing, working with CRM systems and analytics to target potential clients. You will also lead the agency’s new business pitch process to secure new clients, manage C-suite relationships, and understand the marketing, technology and media landscape.
• You lead the overall relationship from business growth, sales strategy, integrated acquisition planning and technology innovation to team management. 
• As the fast pace of our client’s business changes, we look to our Business Director to be the strategic partner to help facilitate and guide this change, which means you will be well-versed in the agency’s products, services and case studies to match both client and agency business objectives and promote the agency as the first point of contact for a potential client.

Key Responsibilities
Business direction and leadership:

• Lead various large-scale new business projects from initial contact to client conversion.
• Translating agency objectives and targets into annual plans with the agency department leads; identifying particular sectors, types of work and a plan for targeting this desired client list.
• Representing the agency as the first point of contact for prospective clients; understanding their needs and objectives and presenting this to the leadership team.
• Managing and completing detailed prospective Requests for Information (RFIs) and Requests for Proposals (RFP).
• Supporting the refinement and roll-out of the agency's new business development process. Managing the new lead capture process qualifying and prioritizing opportunities.
• Tracking the agency wins and losses and reviewing performance; conversion rate and costs.
• Collaborating with Head of Innovation and Data Scientist to use an innovative approach to data analytics, to target (possibly existing) new clients with highly personalized solutions and messages, improving response and conversion rates substantially and dramatically improving ROI.
• Analyzing and managing the new business budgets and financial information to make informed commercial decisions.
• Engaging the agency with the annual plan to ensure their commitment and supporting teams as pitches arrive throughout the year.
• Leading and owning the business development plan and agreed levels of income generation.
• Developing and maintaining current knowledge of marketing, technology and media landscape and competitive activity.
• Presenting the agency’s USP and positioning the agency to maximum effect.
• Influencing prospective client engagement.
• Maybe required to shape, manage and train in the new business process as the agency enters into a pitch situation.
• Establishing the fee for a pitch with the Finance Head possibly in partnership with the senior leadership team.
• Identifying event opportunities to target prospective clients, possibly in conjunction with the agency marketing team.

Required Qualifications

• BSc degree in business administration, marketing
• MSc in Marketing, business development or professional certification with relevant body
• CIM Certification at the highest level.

Relevant Experience

• At least 8-10 years previous experience in a similar agency and at least 2 years at a Business Director level.
• Experience working in an advertising agency is preferred
• Deep knowledge on performance marketing (Ads on Google, Meta and Youtube).
• Confident in assessing a client brief to determine a match between the client objectives and the agency’s capability to deliver on the brief.
• Confident in knowing when to make an informed decision to say no to a client brief.
• Knowledgeable about the agency’s competitors and their market position.
• Skilled at relationship management; identifying prospects, responding to prospects and supporting the team to convert prospects into clients.
• Good strategic thinkers, with the ability to undertake strategic planning.
• Strong influencing ability and gravitas for internal and external engagement. Skilled at establishing and building empathetic and commercial relationships.

Application Closing Date
Not Specified.