General Manager at Vitalvida Limited

Vitalvida is a fast-growing eCommerce beauty brand, fulfilling thousands of orders across Nigeria. We are building a high-performance organization.

We are recruiting to fill the position below:

Job Title: General Manager

Location: Yaba, Lagos
Employment Type: Full-time
Work Mode: Hybrid - 4 Days Onsite
Start Date: Immediate

Job Summary

• We need a General Manager (GM) to take ownership of day-to-day operations, enforce discipline, and scale the business profitably.
• This is a results-driven role—you will be responsible for running the company operations, delivering performance, and reporting directly to the CEO. 
• You are not here to manage chaos. You are here to build and run systems that work without supervision.

Your Mission

• Run the business operations without the CEO’s involvement. Build a self-sustaining, efficient, and disciplined organization, drive sales and fulfillment, and protect profitability.

Key Responsibilities

• Design & Implement SOPs and Processes (Sales, Telesales, Logistics, Fulfillment, Inventory)
• Oversee Sales, Telesales, Logistics & Delivery Teams, ensuring KPIs are hit
• Drive Daily, Weekly, and Monthly KPIs & Team Accountability—no handholding
• Improve Delivery Success & Eliminate Failed Deliveries (RTS)
• Own the P&L – Maximize Profitability, Minimize Waste
• Coordinate Cross-Department Teams (Sales, Ops, Finance, Inventory)
• Manage and Disburse Daily Sales Bonuses Accurately and On Time
• Lead Daily Team Briefings to Align and Motivate Teams
• Enforce Discipline, Culture & High Standards Across All Teams
• Solve Problems Before They Reach the CEO
• Provide Clear Daily, Weekly & Monthly Reports (Data, Not Stories)
• Support Trade Show Logistics (Execution Only)
• Develop & Maintain Employee Handbook and Performance Systems
• Conduct Monthly Performance Reviews & Enforce KPIs for Every Department

 What Success Looks Like:

• 90%+ Delivery Success Rates
• Scaled Order Fulfillment Across Nigeria—Without Supervision
• Zero Stock-Outs, Zero Excuses
• Increased Profitability & Strict Cost Control
• Accurate, Timely Reporting to the CEO—Daily/Weekly/Monthly
• High-Performance Teams that Run Autonomously
• Efficient Daily Sales Bonus Disbursement
• Improved Customer Experience & Higher Retention
• CEO Completely Focused on Growth & Strategy (Not Fixing Daily Fires)

Who You Are

• 8+ Years Leadership in General Management, Sales Operations, or Logistics
• Proven Experience Designing and Implementing SOPs From Scratch
• Highly Organized, Process-Driven & Results-Oriented
• eCommerce or FMCG Experience (Bonus)
• Lagos-Based & Available Onsite 4 Days a Week
• Firm Leadership Style—Zero Tolerance for Excuses
• High Integrity, Accountable, and Driven by Results
• Able to Run the Business Like It’s Your Own Investment
• You Deliver, or You Step Aside—No Half Measures

Reporting Structure:

• Reports Directly to the CEO
• Leads:
  • Sales & Telesales Team
  • Logistics Officer
  • Inventory Officer
  • Delivery Agent Recruiter

Tools You’ll Own:

• Team & Task Management
• P&L and Finance Oversight
• Google Sheets Dashboards (KPIs & Reporting)
• WhatsApp / Slack (Team Communication & Escalations)

What’s Non-Negotiable

• You must own results.
• You must build systems that run without you micromanaging.
• You must protect company profitability like it’s your own money.
• You must lead teams with clarity and enforce high performance.
• You will run the company day-to-day, so the CEO focuses on expansion and strategy.

This Role is for You If:

• You thrive on building structure and driving performance.
• You believe in process, not guesswork, not chaos.
• You lead with firmness, fairness, and focus.
• You can scale operations and hold teams accountable.
• You want to run the engine room, not watch from the sidelines.

Benefits

• Salary: N400,000 - N700,000 Monthly.
• Performance Bonuses.

Application Closing Date
Not Specified.