Digital and Traditional Marketer at Suacasa Nigeria Limited

Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. We have continued to gain an outstanding reputation as one of Nigeria’s foremost developers specializing in luxury refurbishments.

We create contemporary, luxurious homes of exceptional design and specification. Our properties combine are a rich blend of creativity, intelligent design philosophy, exceptional attention to detail and eco-friendliness. As we work alongside leading consultants, interior designers and product suppliers, we enable the progression and development of meticulously thought-out schemes from the very start.

We are recruiting to fill the position below:

Job Title: Digital and Traditional Marketer

Location: Ikoyi, Lagos
Employment Type: Full-time
Company: Suacasa Nigeria

Position Overview

• We are seeking a talented Digital and Traditional Marketer with extensive experience in real estate and property sales, particularly in marketing luxury buildings. 
• The ideal candidate will be a creative, tech-savvy communicator who excels at crafting compelling marketing campaigns across various platforms. 
• This role requires a collaborative team player with a deep understanding of both digital and traditional marketing strategies, as well as strong analytical skills to drive measurable results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote our luxury real estate offerings through both digital and traditional channels.
• Create captivating content for websites, social media, newsletters, brochures, and other promotional materials that effectively showcase our properties.
• Manage and optimize digital marketing campaigns (SEO, PPC, social media marketing, email marketing) to increase online visibility and engagement.
• Coordinate and execute traditional marketing initiatives such as events, exhibitions, and print advertisements while ensuring brand consistency.
• Conduct market research to identify trends, competitive landscape, and customer preferences in the luxury real estate sector.
• Collaborate with the sales team to ensure marketing strategies align with sales objectives and drive conversions.
• Analyze and report on campaign performance metrics to assess effectiveness and make data-driven adjustments.
• Maintain the company's online presence, including website updates and social media management.
• Build and nurture relationships with relevant media outlets and influencers to enhance public relations efforts.

Measurable KPIs

• Increase in brand awareness and visibility in the luxury real estate market, measured through website traffic and social media engagement.
• Successful lead generation and conversion rates from marketing campaigns.
• Performance metrics of digital campaigns based on CTR, conversion rates, and ROI.
• Feedback from clients and team members regarding the quality and effectiveness of marketing materials.
• Successful execution and attendance metrics for promotional events and exhibitions.

Experience and Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, or a related field. 
• A Master’s degree is a plus.
• Minimum of 4 years of experience in a marketing role within the real estate sector, with a proven track record in marketing luxury properties.
• Experience with both digital and traditional marketing strategies, including social media, SEO, email campaigns, and print advertising.
• Familiarity with design tools (such as Adobe Creative Suite) and CRM software is a plus.
• Strong portfolio demonstrating successful marketing campaigns for luxury real estate.

Competencies:

• Excellent written and verbal communication skills, with a strong ability to craft compelling messages.
• Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, social media advertising, etc.).
• Strong creative thinking and problem-solving abilities.
• Exceptional organizational skills and attention to detail.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.
• A keen understanding of luxury real estate marketing and customer behavior.

Application Closing Date
24th April, 2025.