Digital Marketer at Sigma Consulting Group

Sigma Consulting Group is a leading management and HR consulting firm specializing in talent acquisition, business advisory, and workforce solutions across various industries, including healthcare, finance, and technology. With a strong focus on delivering tailored recruitment and organizational development strategies, we help businesses attract, retain, and develop top talent while optimizing their operations for sustainable growth. Our commitment to excellence and industry expertise enables us to provide innovative solutions that drive business success.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lagos
Employment Type: Full-time

Job Description

• Develop and implement digital marketing campaigns tailored to the medical equipment.
• Plan and execute SEO/SEM, social media, email, and display advertising campaigns.
• Monitor and optimize campaign performance to maximize ROI.
• Design and execute lead generation strategies to attract potential clients and convert them into customers.
• Optimize landing pages, CTAs, and user experience to improve conversion rates.
• Manage email marketing campaigns to nurture leads and drive sales.
• Create engaging and industry-specific content for websites, blogs, social media, and email marketing.
• Manage and grow the company’s social media accounts (LinkedIn, Instagram, Twitter, Facebook, etc.).
• Develop creative visuals, videos, and ad copies to attract target audiences.
• Optimize website performance through SEO best practices to improve organic rankings.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Ensure website content is up-to-date, engaging, and conversion-focused.
• Track and analyze website traffic, engagement, and conversion rates using Google Analytics and other tools.
• Generate monthly performance reports and provide insights for continuous improvement.
• Plan and execute paid digital marketing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analyze advertising metrics and report on campaign effectiveness.

Requirements
Educational Level:

• Must have Bachelor's Degree from any reputable University in Nigeria.

Work Experience:

• Must have of 2-3 years experience in digital marketing.

Skills & Competencies:

• Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency in SEO, content marketing, social media management, and email marketing.
• Ability to create and execute lead generation strategies.
• Strong analytical skills and experience with digital marketing analytics tools.
• Creativity in content development and campaign execution.
• Excellent communication and project management skills.
• Ability to work independently and meet deadlines.

Salary
N120,000 - N150,000 monthly.

Application Closing Date
11th April, 2025.

Method of Application
Interested and qualified candidates should send their CV to: people@mysigma.io using the Job Title as the subject of the mail.