First Bank of Nigeria Limited (FirstBank) is Nigeria's largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
Collaborating with cross-functional teams to integrate digital solutions seamlessly across channels.
Responsible for managing all Apps / Mobile solutions / SEO activities such as deep linking, link building and keyword strategy to increase rankings of website/webpages on all major search networks.
Technical support and training of the subsidiary focal persons in the Group on website related issues.
Develop webpages, landing pages, microsite, Apps etc. for digital marketing campaigns in line with defined brand guidelines
Coordinate VAPT remediations and ensure up to date tracking across touchpoints
Responsible for value realization on all go-live projects and report promptly
Handle Mobile / App / SEO requests to ensure they are adaptable and best practices are implemented
Advise and implement necessary website security standards.
Develop reports for relevant stakeholders describing usage rates and engagement levels
Supervise and ensure resolution on all issues identified from crawling information tool and fix all broken links
Support live production of events on owned platforms of the Bank
Maintain and manage webmaster software and ensure all updates and renewals are done in a timely manner
Identify and recommend improvement opportunities for FirstBank’s website
Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
Perform A/B test for landing pages, messaging and multiple user experiences
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Education:
Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
Digital Marketing certification will be an added advantage
Professional certifications in related field
Experience:
4 – 7 years’ experience in webmaster function
Experience in marketing communications with at least 2 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
Experience in financial services, product management and investment banking/asset management will be an added advantage
Certification in related field is an added advantage such as Amazon Web Services (AWS), Certified Internet Webmaster (CIW), Java Script Specialist
Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.
Application Closing Date
21st April, 2025 (03:58 PM).