Marketing Manager, Scotch at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Marketing Manager, Scotch

Job Requisition ID: JR1111859
Location: Ikeja, Lagos
Job Type: Full-time
Level: L4
Reports To: Portfolio Director Reserve

Purpose of Role

• The purpose of the role is to drive the business ambition to grow market share for our JW Premium by focusing on brand building and brand equity growth in strategic markets.
• The role develops and executes marketing plans to drive brand awareness, market penetration, and revenue growth. It requires a deep understanding of consumer behaviour, market trends, and the competitive landscape. 
• The role will link with the Diageo Global brand teams (GBTs) to ensure that key platforms are developed to serve our market needs.

Role Responsibilities

• Strategic Planning: develop marketing plans aligned with overall business objectives and brand goals. Conduct market research, consumer insights analysis, and competitive intelligence to identify growth opportunities. Define target audience segments and develop positioning strategies to differentiate the brand in the market.
• Brand Management and Performance Delivery: Oversee the development and execution of JW Premium Business Plans and growth drivers across various channels, including digital, traditional, and experiential. 
• Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities. 
• Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity. 
• Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.
• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. 
• Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials.Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.
• Budget Allocation: develop and manage the brands budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Requirements
Experience / skills required: 

• 7 years’ experience in marketing in IPS and/or FMCG/Luxury goods categories. 
• Candidates should have had similar roles in peer companies. 

Application Closing Date
17th April, 2025.