Marketing Manager at Techduce Africa

Techduce Africa is a leading software development company in Africa. The organisation focuses on business suites tools, information technology and internet marketing. 

We are recruiting suitable candidates to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment type: Full time

Description

• Responsible for generating leads, increasing brand awareness, and promoting the company’s services.

Responsibilities

• Developing marketing strategies: Conducting market research, analyzing customer data, and developing and implementing marketing strategies to achieve the organization’s goals.
• Brand management: Overseeing the development and management of the organization’s brand, including brand image, messaging, and reputation.
• Product development: Working with product development teams to create new products and enhance existing products, and ensure they meet customer needs and market demand.
• Campaign planning and execution: Planning and executing marketing campaigns across a variety of channels, including digital, print, and events.
• Budget management: Developing and managing the marketing budget, and ensuring that resources are used effectively and efficiently.
• Collaboration: Collaborating with other departments, such as sales, research and development, and product development, to ensure the marketing team has the resources and support it needs to achieve its goals.
• Analytics: Analyzing marketing metrics and data to measure campaign effectiveness and make data-driven decisions.
• Staying up-to-date with market trends: Keeping up-to-date with industry trends and changes, and ensuring the organization stays ahead of the competition.
• Reporting: Reporting on marketing performance, customer insights and market trends to senior management and stakeholders.
• Event planning: Planning and executing events such as product launches, trade shows, and other marketing-related events.

Qualifications

• Education: A bachelor’s degree in marketing, business administration, or a related field is typically required. A master’s degree in marketing or a related field is often preferred.
• Experience: Several years of experience in marketing, with a track record of developing and executing successful marketing strategies.
• Strategic thinking: Strong strategic thinking skills, with the ability to analyze market trends, customer data, and competitor information to develop effective marketing strategies.
• Communication skills: Excellent communication and interpersonal skills, with the ability to present ideas and information to internal and external stakeholders.
• Leadership skills: Strong leadership skills, with the ability to manage and motivate a team, delegate tasks and responsibilities, and drive projects to completion.
• Customer-focused: Customer-focused approach, with a strong understanding of customer needs and the ability to develop marketing strategies that meet those needs.
• Analytical skills: Strong analytical skills, with the ability to analyze data and metrics to make informed decisions.
• Creativity: Creativity and a passion for marketing, with the ability to generate new ideas and think outside the box.
• Project management skills: Excellent project management skills, with the ability to manage multiple projects and meet deadlines.
• Technical proficiency: Familiarity with marketing technology and tools, such as marketing automation software, analytics tools, and social media management platforms.

Benefits

• Remote work opportunities, flexible working hours.
• Seriously experienced, self-motivated, self-aware, and self-improving colleagues.
• Anything you need for your continuous professional development – amazing training courses, reference books, team building activities.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online