Marketing Director at an FMCG Company - Prime-Push Consulting

Prime-Push Consulting - Our client, an FMCG company, is recruiting to fill the position below:

Job Title: Marketing Director

Location: Head Office, Lagos
Employment Type: Full-time
Industry: FMCG
Reports to: MD
Direct reports: Senior Marketing Manager; Senior Digital Marketing; Senior Customer Experience

Purpose of Job

• To implement and coordinate marketing strategies towards achieving the long-term growth and profitability objectives of the business. Responsible for developing and executing Food Concepts marketing strategy to drive incremental growth, customer engagement, and sales performance across all its brands. This role oversees multi-channel marketing campaigns, digital marketing, brand partnerships, and customer insights to grow market presence.

Core Responsibilities and Key Result Areas
Development and Implementation of Marketing Strategies:

• Monitor effective utilization of brands marketing budget to achieve the set objectives
• Oversee design and implementation of comprehensive marketing strategies in creating awareness of the company’s business activities
• Build and communicate a comprehensive growth marketing plan that aligns with our revenue goals and overall business strategy
• Oversee planning and execution of campaigns for corporate promotion, launching of new product lines etc.
• Build Strategic Partnership with external parties such as the media, Stakeholders and potential clients
• Integrate selected brand communication on behalf of the company
• Ensure our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased by developing and executing customer retention strategies.
• Monitor industry trends and competitive landscape to identify new opportunities for growth.
• Coordinate relationships with creative agency partners as well as cross-functional teams and external vendors.
• Oversee the digital marketing strategy, including website management, social media, email marketing, and online advertising.
• Leverage data analytics to track campaign performance and make data-driven decisions.
• Ensure brand consistency and adherence to brand guidelines throughout the franchise network.
• Develop localized marketing strategies and campaigns that cater to specific markets while maintaining brand integrity
• Develop and implement customer loyalty programs and CRM strategies.
• Monitor customer feedback and use insights to improve the overall customer experience.

Product / Brand Innovation and Development:

• Lead cross-functional innovation teams to drive agreed innovation projects as it applies to products and store locations ensuring alignment to brands’ vision
• review Brands’ prices in line with the company pricing policy and market realities to ensure brand profitability, recommend appropriate price, and cost structure adjustments
• Oversee planning, coordination, execution, and attendance of conferences, seminars, Fairs, exhibitions and any other events
• Collaborate with product development teams to introduce new menu items and promotions.
• Ensure effective marketing of new offerings to drive sales.

Strategic Direction and Leadership:

• Control budget and allocates resources towards all projects
• Monitor progress, reviews and approves performance reports
• Supervise marketing department and provide guidance and feedback to other marketing professionals
• Engage in the achievement of Goals & Objectives in line with the company’s vision, mission and values.
• Ensure company conducts its business in full compliance with all national, international laws, and regulations that pertain to QSR, as well as professional standards, accepted business practices, and internal standards
• Work closely with franchisees to provide marketing support, resources, and guidance.
• Manage relationships with advertising agencies and media partners
• Build and lead a high-performing marketing team, providing mentorship and guidance.
• Foster a culture of creativity, innovation, and collaboration

Key Performance Indicators

• Achievement of Company Sales, EBITDA, GP, PAT targets
• Achievement of the Marketing Division’s budget/targets/objectives
• Achievement of Individual Personal Development Plans

Job Specification

• A good First Degree in Social / Management/physical sciences
• Possession of a postgraduate degree in Marketing/Business Administration or related degree is an added advantage
• Membership of the NIMC, APCN, AAN, or any other related professional qualification is required.
• Minimum of 12-15 years Marketing hands on work experience in a similar role in a related industry (FMCG/QSR).

Knowledge Requirements:

• Knowledge in identifying target audiences creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Basic working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Familiarity with Customer Relationship Management and Content Management System software
• Knowledge of traditional and digital marketing tools
• Knowledge of research methods; data analytics software
• Ideation and marketing strategy development
• Progressive experience in brand marketing; QSR, FCR, or Retail preferred
• People management experience with a proven track record of coaching and developing high-performing cross functional team with a keen eye for talent and a passion for diversity, inclusion, & belonging
• Proven track record of developing brand strategy, building campaigns, and executing marketing plans that drive tangible business result
• Demonstrated initiative, critical thinking, decision-making, and problem-solving skills, with the ability to thrive in a fast-paced, dynamic environment
• Ability to influence senior leaders in the organization and across different cross-functional groups
• Ability to lead cross-functional teams with members from all levels of the organization with multiple projects running simultaneously across multiple international markets
• Experience leading analytics and performance marketing or product teams.

Salary
Very competitive.

Application Closing Date
18th April, 2025.