Marketing Lead - Branding Positioning and Growth at PicckR

PicckR is a delivery platform designed to connect individuals with packages to those who can efficiently deliver them while following their daily routes. Our goal is to ensure that deliveries are made swiftly and stylishly and that "everyday people" can earn money through these deliveries. Launching one city at a time, PicckR aims to redefine the delivery experience. Stay tuned as we go live in Beta mode in just a few hours. Join our exclusive community to be among the first to test out the app and experience the future of deliveries.

We are recruiting to fill the position below:

Job Title: Marketing Lead - Branding Positioning and Growth

Location: Lagos
Employment Type: Full-time

Job Description

• The Marketing Lead at PicckR will spearhead branding, marketing, and positioning strategies to enhance visibility, drive customer acquisition, and establish PicckR’s presence in the market.
• This role owns all marketing initiatives, ensuring brand consistency and impact across campaigns, content, and ads. Leading a team of creatives and performance marketers, the Marketing Lead will align efforts with business goals to fuel growth.
• The ideal candidate is strategic, data-driven, and highly creative, with strong leadership and execution skills.

Key Responsibilities

• Marketing Strategy & Brand Positioning
  • Develop and refine PicckR’s marketing strategy to align with business goals.
  • Define brand messaging, identity, and differentiation in the logistics space.
  • Conduct market research and competitor analysis to optimize positioning.
• Content, Advertising & Creative Management
  • Oversee content creation across social media, website, email, and ads.
  • Ensure all content, posts, and ads meet brand guidelines before publishing.
  • Run multi-channel campaigns including SEO, paid ads, and influencer marketing.
  • Optimize ad performance and ROI through data-driven strategies.
• Team Leadership & Collaboration
  • Lead and manage creatives, social media managers, and content marketers.
  • Provide strategic direction, feedback, and execution oversight.
  • Work cross-functionally with operations, product, and sales teams.
• Performance Tracking & Growth Optimization
  • Track brand awareness, engagement, lead generation, and acquisition costs.
  • Use data analytics tools to measure and improve marketing effectiveness.
  • Continuously test and optimize campaigns based on insights and trends.

Requirements

• Candidates should possess a Bachelor's Degree in a relevant field with 2 - 4 years of work experience.

Application Closing Date
30th April, 2025.