Follow-Up Lead Re-engagement Executive at PE Lifts Limited

PELifts, a premier home lift manufacturer, upholds the highest standards of quality and safety. Proudly made in Accra, Ghana, PELifts boasts a global presence in 14 countries. With 44 operational experience centers worldwide and more in development, the company is renowned for its outstanding service and commitment to excellence. PELifts operates two state-of-the-art manufacturing facilities and two specialized Engineering and Design Centers in Accra, Ghana.

We are recruiting to fill the position below:

Job Title: Follow-Up Lead Re-engagement Executive

Location: Lagos
Employment Type: Full-time

Job Summary

• The Lead Follow-Up Executive will lead the strategic re-engagement of previously contacted but unconverted leads/clients.
• This role is responsible for maximizing ROI through effective supervision of the leads generated, improving CRM practices, and creating tactical engagement strategies to convert dormant leads into active opportunities.
• The ideal candidate is a strategic thinker with deep knowledge of sales funnels, CRM workflows, marketing automation, and customer psychology.

Key Objectives:

• Drive reconversion of leads tagged “Not Converted” by Sales.
• Strategically manage re-engagement officers and CRM activities to optimize lead movement.
• Oversee accurate segmentation, follow-up, and escalation processes.
• Develop data-driven solutions and scripts to address conversion objections.

Core Responsibilities

• Re-Engagement Strategy & Process Optimization
• Analyze unconverted lead trends and develop targeted objection-handling strategies.
• Identify bottlenecks in the lead journey and propose innovative follow-up methods.
• Approve re-engagement offers, seasonal promotions, or value incentives to boost conversions.
• Ensure marketing alignment with sales to create seamless lead handovers.
• Take ownership of the end-to-end follow-up process for previously contacted but unconverted leads across all market segments (residential, commercial, institutional, etc.).
• Analyze patterns of non-conversion and craft personalized reactivation campaigns that address key objections (e.g., budget, timing, technical issues).
• Reintroduce potential clients to the organisation’s offerings, updated packages, new features, payment plans, and warranties.
• Work closely with the marketing content and technical teams to customize messaging, visual assets, or offers per lead type.
• Supervise correct lead tagging, call documentation, lead scoring, and escalation procedures in CRM.
• Oversee the entire re-engagement workflow using Fresh sales CRM.

CRM Oversight & Data Management:

• Ensure CRM is consistently updated with accurate lead notes, statuses, and communication logs.
• Collaborate with the CRM Coordinator to segment leads effectively by market type (residential, commercial, institutional, etc.).
• Implement lead temperature tracking (cold, warming, hot) and oversee automation reminders for follow-ups.
• Approve content and email/WhatsApp drip sequences used for nurturing leads.

Performance Monitoring & Reporting:

• Generate daily, weekly and monthly performance reports highlighting:
• Number of leads re-engaged
• Lead warming and reconversion rates
• Top objections and insights
• Team productivity metrics (calls, follow-ups, outcomes)
• Recommend adjustments in strategy to the Head of Marketing based on lead behaviour and campaign effectiveness.
• Review weekly Freshsales dashboards to assess key performance indicators (e.g., revived leads, reconversions, reasons for stalling).
• Generate actionable insights for sales and marketing improvement.
• Deliver performance reports to senior management and propose strategic next steps.
• Identify recurring objections and recommend product, pricing, or messaging adjustments.

Key Performance Indicators (KPIs)

• % of unconverted leads successfully re-engaged
• Number of revived leads escalated to Sales weekly/monthly
• Lead response and engagement rate
• Officer productivity (calls made, follow-ups completed)
• CRM accuracy and update rate
• Improvement in conversion rates due to re-engagement efforts
• Time taken to reassign leads and initiate follow-up

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2+ years’ experience in marketing/sales strategy or lead management
• Proven track record in team leadership and conversion improvement
• Experience using CRM software (preferably Freshsales).

Required Skills & Competencies:

• Strong leadership and team coordination abilities
• Excellent understanding of B2B/B2C sales and customer reactivation
• Proficient in CRM systems, especially Freshsales or similar platforms
• Strategic thinker with problem-solving and objection-handling capabilities
• Exceptional verbal and written communication skills
• Analytical mindset with ability to interpret data and trends
• High attention to detail and process discipline.

Application Closing Date
Not Specified.