Marketing & Communication Specialist at Wakafoods Express Limited

Wakafoods is an innovative food ordering and delivery platform, designed to connect food lovers with an exciting variety of fast foods, restaurants, street foods, home-cooked meals, wine stores, and confectioneries across the city. Our mission is to make ordering meals effortless, and to empower food vendors to grow their businesses through technology, visibility, and excellent customer engagement.

We are recruiting to fill the position below:

Job Title: Marketing & Communication Specialist

Location: Abuja (FCT)
Employment Type: Full-time

Position Overview

• We are looking for a creative and result-driven Marketing & Communication Specialist to help grow Wakafoods’ digital footprint, manage brand communications, and drive customer engagement through strategic content creation, campaigns, and digital promotions.
• This role is ideal for someone passionate about brand storytelling, social media, and strategic marketing, who wants to work in a fast-growing food-tech company.

Key Responsibilities

• Develop and execute digital marketing campaigns to boost customer acquisition and brand awareness.
• Manage Wakafoods' social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn) with engaging content, consistent updates, and community engagement.
• Collaborate on branding and communication strategies to ensure consistent messaging across all channels.
• Create compelling marketing content: graphics, text, promotional offers, email campaigns, blog posts, and press releases.
• Coordinate influencer marketing, collaborations, and digital partnerships to grow the Wakafoods brand.
• Analyze marketing performance and engagement data and prepare periodic reports to guide marketing decisions.
• Support both online and offline marketing activities including promotions, events, and special campaigns.
• Work closely with the Sales and Vendor Onboarding Teams to ensure campaigns align with business goals.

Requirements

• Bachelor's Degree or HND in Marketing, Mass Communication, Business, or related fields.
• 1-3 years' experience in a similar role (preferably in e-commerce, food delivery, hospitality, or FMCG).
• Strong knowledge of social media marketing, paid ads, email marketing, and digital trends.
• Graphic design and content creation skills (e.g. Canva, Adobe Suite) are a plus.
• Strong written and verbal communication skills.
• Ability to think creatively and analytically.
• A proactive team player with strong organizational and multitasking abilities.

Why Join Wakafoods?

• Be part of a fast-growing tech-driven food delivery brand.
• A young, creative, and collaborative team environment.
• Opportunity to contribute directly to the growth of a Nigerian homegrown brand.
• Growth potential as the company expands.
• Competitive salary & performance-based incentives.

Application Closing Date
30th April, 2025.